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Budget Direct Insurance reignites partnership with Tug as digital marketing agency

SINGAPORE — Following the launch of its office in Southeast Asia, digital marketing agency Tug has been reappointed by insurance company Budget Direct Insurance. The agency was first engaged by Budget Direct Insurance in 2020 to manage link acquisition and competitor analysis to boost local search rankings. The agency’s scope has been extended to include content, user experience (UX), and conversion rate optimization services (CRO), content strategy, and landing page experience.

Budget Direct Insurance is an award-winning online digital insurance company and part of an international insurance group providing insurance solutions for millions of policyholders worldwide.

Tug, which also has offices in Sydney, London, Toronto, and Berlin, is a specialist in performance media and uses a smart combination of data, media, content, and technology to deliver improved return on investment for brands.


The account will be managed by Darran Hong, the recently appointed SEO director at Tug Singapore, after the agency opened its doors in Southeast Asia earlier this year.

Budget Direct Insurance Digital Manager SEA Willy Bilaro said: “Having partnered with Tug for a number of years, we have been impressed by the depth of experience and their strategic understanding in driving digital awareness and engagement with our brand. The launch of its office in Singapore means we now have an on-the-ground presence which will only facilitate closer collaboration and results for the business and we’re delighted to continue our partnership.”

Karen Soo, managing director of Tug Singapore

Karen Soo, the managing director of Tug Singapore, said: “Budget Direct Insurance is a leading insurance brand and one we are proud to be working with. As the digital marketing landscape continues to evolve, we look forward to continuing Tug’s association to ensure we deliver on their marketing objectives and return on investment.”

Tug, which was named APAC Performance Agency of the Year in 2022, works with regional clients including Budget Direct Insurance (Singapore), Easy Compare (Thailand), Charlton Media Group (Singapore) and WWF.

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