VaynerMedia has announced a strategic expansion of its Consulting arm, launched 2 years ago in the Asia Pacific region, appointing two highly experienced specialists to meet the growing demand for social-first marketing transformation in organisations across the Asia Pacific region.
As the marketing function adapts to navigate an AI-led, social-first world, marketers are realising that relevance is no longer a creative problem. It’s an organizational one. The brands and leaders that win won’t outspend competitors; they’ll out-operate them by building teams and systems designed to earn attention every day.
The appointments of Hajar and Aga directly strengthen VaynerMedia Consulting’s capabilities to help clients decode modern attention dynamics and operationalize relevance across the region. They report to Shrey Khetarpal, Head of Consulting, VaynerMedia Asia Pacific.
“At VaynerMedia Consulting, we don’t consult from the sidelines – we build, operate and evolve brands in the real world of marketing. We combine deep strategic rigour with hands-on practitioner support across creative, media, creators, influencers and platforms, altogether giving us a live pulse on what actually works. We don’t just advise, we embed operating knowledge to help clients act differently and fast. When we met Hajar and Aga, we shared the same excitement and drive to bridge consumer reality with business impact at the speed of culture. I am honoured to partner with them and learn from them everyday,” said Shrey Khetarpal, Head of Consulting, VaynerMedia Asia Pacific.
With over 10 years of agency-side experience, Hajar Yusof joins VaynerMedia APAC’s Consulting arm as a Business Director. Her appointment at VaynerMedia comes after five years as the Head of Digital Experience at Naga DDB Tribal, where she integrated brand and social scopes through a social-first lens. Her past agency work has spanned organisations such as IPG Mediabrands and GroupM and she was named to Campaign Asia’s 40 Under 40 list in 2024.
“Having spent more than a decade shaping brands through social media, I’m excited to begin a new chapter helping businesses that truly believe in a social-first approach unlock growth across Asia Pacific. I’m incredibly grateful to start this journey with VaynerMedia Consulting,” said Hajar Yusof.
Hajar is based in Kuala Lumpur, Malaysia.
Aga Sitarczuk joins VaynerMedia APAC as Business Director after over 16 years of experience driving brand management, digital transformation, and AI implementation across agencies such as BBDO Worldwide and VML. Prior to joining VaynerMedia, she acted as the Marketing Transition Lead for L’Oréal SAPMENA, where she spearheaded the centralisation of marketing operations. Having worked across major global hubs in London, Warsaw, and Singapore, Aga has successfully managed global brands across 30 diverse markets.
“Having spent my career embedding with senior leadership teams to design marketing operating models and drive digital & AI transformation, I know firsthand that brands need more than just theoretical advice to navigate today’s landscape,” said Aga
Sitarczuk. “I am thrilled to join VaynerMedia Consulting to help our clients build the internal agility, operational efficiency, and social-first marketing ecosystems required to capture modern consumer attention for business growth.”
Aga is based in Singapore.
The appointments are effective immediately, bolstering VaynerMedia APAC’s fully integrated creative, media, and consulting offerings.
VaynerMedia Consulting is a modern-day offering designed to help brands bring social (i.e. the consumer) to the centre of their marketing organisation. These innovative offerings tap into the agency’s disruptive thinking and profound cultural insights to revolutionise the way their clients market their brands. From immediate audits and rapid workshops to in-depth accelerators, modern marketing sprints and full white-glove support, these offerings are designed to suit the varied needs of the marketplace to suit all timelines and budgets.
VaynerMedia Consulting was first launched in 2020 in the US, and in 2024 in Asia Pacific, with the understanding that the current and future agency model is changing and that brands and agencies will forever need to be nimble in adjusting to consumer and business realities. Its integrated team of global practitioners includes some of the most seasoned, progressive and consumer-obsessed strategists, creators and media platform specialists in the industry who feel deep accountability to find solutions that will grow the client’s business.
