In 2009, Enchong Dee starred as the fresh-faced leading man on ABS-CBN’s primetime show, Katorse. The plot revolved around the grievous circumstances of teenage pregnancy; but where actor Ejay Falcon was tasked to bring the rough and tumble Gabby Arcanghel to life, Enchong had the opportunity to portray the opposite. He became the chivalrous knight-in-shining-armor, Jojo Wenceslao.
Enchong, young and clean-cut, baby-faced with a smile almost cherubic in quality, portrayed the character well, earning himself the moniker “crush ng bayan (nation’s crush)” at just 20 years old.
At 37, Enchong retains the title, having still captured the hearts and minds of a devoted fanbase. But in an industry as cutthroat as entertainment, how was he able to capture an audience so fervently even after 17 years?
Likely, it’s because Enchong has not lost his charisma even years in the spotlight. In fact, he’s maintained the same youthful, glowy skin and guileless smile that made him so popular in 2009. He is openly passionate about his diet, his exercise regimen, and his goal of prioritizing his health everyday. He eats a balanced mix of foods, doesn’t restrain himself too strictly, and moves as often as he can. He takes fiber supplements, attends to his skincare, and invests in tools that help him maintain his best features: for example, an electric toothbrush and a thorough dental routine, both of which nurture his winning smile.
SPARKLE is the brand he trusts the most when it comes to this. A loyal consumer through the years, Dee has been known to patronize SPARKLE since 2021. The brand, known to be the number one premium teeth whitening brand in Thailand, is now also locally available in the Philippines.
Dee starts the day with his SPARKLE Ultra Active Sonic Toothbrush, an incredible machine that boasts of three different vibration modes. There is “white mode” for stain and plaque removal, “sensitive mode” for sensitive teeth and gums, and “gum care mode” which caters to gums that are prone to bleeding. This technology is coupled with a smart timer that pauses every thirty seconds, alerting the user to move to a different area in the mouth for cleaning.
While the toothbrush itself — which moves at an impressive 38,000 sonic vibrations per minute—is already effective in cleaning, Dee’s complete regimen also includes specialized toothpaste: more evidence of his intentional approach to self-care.
He uses the SPARKLE Ultra White Purple Toothpaste, which promises whiter teeth comparable to that of professional treatment. Results are seen within minutes after brushing as its formula includes purple color correcting technology that neutralizes yellow shades on teeth. Micro white silica gently removes plaque without harming enamel while fluoride provides traditional cavity protection.
The SPARKLE Ultra White Purple Toothpaste is an all-in-one treatment free of parabens and SLS that is made even more effective with the addition of SPARKLE Whitening Booster Gel. Unlike other whitening treatments that require extra steps or a time-consuming routine, SPARKLE’s approach is much simpler: just apply and brush as you normally would. Squeeze the gel on top of regular toothpaste before brushing to maximize the benefits.
It is gentle enough to be used day and night and is also clinically proven to whiten teeth in 7 days. The gel simultaneously strengthens enamel with help from an ingredient called Hydroxyapatite (HAp), a natural nano-calcium that helps rebuild enamel to reduce sensitivity from sweet or cold foods. With such tools under his belt, it’s no wonder that Enchong remains as confident as ever in showing off his smile.
In the end, it seems as if the secret to Enchong’s showbiz longevity isn’t complicated — in fact, it’s surprisingly accessible. Everything he loves is already available in the Philippines, on online platforms such Shopee, Tiktok, and Lazada as well as in brick-and-mortar stores such as Watsons, Mercury Drugstore, and 7-Eleven.
The upcoming Enchong Dee x Shopee Super Brand Day Sale also allows buyers a chance to grab Dee’s go-to’s at discounted rates from August 24 to 30, 2026. Whiter, healthier teeth are now within reach to everyone: from Dee’s devoted fans and followers to those simply seeking an effective dental regimen and a brighter, whiter smile.
