Brand & BusinessEventsPress Release

Yell Advertising leaders share key insights on elevating Thai advertising and the ASEAN market

SHANGHAI, CHINA — Yell Advertising, a renowned international advertising company based in Thailand, is proud to announce its foray into the Chinese market. Recently, Yell Advertising has been honored with invitations from the prestigious Shanghai International Advertising Festival and LIA China to partake in the esteemed event “Exploring the ASEAN Advantage.” This influential gathering convenes respected business leaders from Shanghai and neighboring regions actively seeking collaborative opportunities with partners in the ASEAN region to expand their business horizons.

At this distinguished event, Mr. Dissara Udomdej, CEO & Founder of Yell Advertising, and Mr. Peeradon Gabriel, Managing Director & Founder of Yell International Singapore, shared their valuable industry insights and experiences with esteemed counterparts in the creative sector. Their discussions encompassed strategic approaches to comprehending and preparing for the dynamic ASEAN market.

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Furthermore, the event garnered notable support and endorsement from Mr. Sakarn Saensopa, Consul (Commercial), in fostering relations between Thailand and China, with Mr. Nupat Tanvanont, Vice Consul (Commercial), from the Thai Consulate-General in Shanghai, presiding over the opening ceremony. Mr. Nupat’s contribution offered valuable perspectives on facilitating business collaborations between Thailand and Shanghai, with special emphasis on the resounding success story of CPF, a globally acclaimed brand. Additionally, Ms. Anarkawee Chooratn, Head of Marketing, and Mr. Anut Pruksuwat, Marketing Director, both esteemed representatives of the Marketing Department at Charoen Pokphand Foods Public Company Limited, delivered captivating presentations.

Moreover, Mr. Frankie Fu, Vice President of the International Business Department – Brand Partnerships at iQIYi, shared insightful perspectives on Chinese brand positioning in Southeast Asia. The event also welcomed distinguished participants from China, including Mr. Guigen Du, Chairman of the Shanghai Advertising Association; Mr. Gordon Tan, LIA Asia Partner; Mr. Nimitz Modrakee, Founder of 124 Communication Consulting and Mr. Chumpot Leangsakul.

As per the Shanghai International Advertising Festival, Shanghai houses approximately 40,000 registered advertising companies, managing a remarkable GDP of over 200 billion yuan (equivalent to about 980 billion Thai baht). This presents unparalleled opportunities and exclusive trading rights for Thai brands seeking to establish their presence in Shanghai’s thriving advertising landscape. It further paves the way for expansion into other lucrative regions within China, with Shanghai acting as a vital hub.

“Our intentions transcend mere numerical achievements; we perceive these opportunities as pivotal moments for our esteemed national advertising company. Our objective is to bridge two thriving economic zones, with Shanghai serving as the principal gateway to China and Bangkok as the gateway to ASEAN,” stated Mr. Disara Udomdej, CEO of Yell Advertising, with utmost conviction and enthusiasm.

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