Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Orange, Publicis Conseil spotlight the fight for Women’s Football in The Match Before the Match’
PARIS, FRANCE – On the occasion of International Women’s Rights Day, Orange and Publicis Conseil unveil “The Match Before the…
Read More » -
TBWA\MCR, Prost8 unveil ‘Dodge The Finger,’ the world’s first bum-controlled DOOH game
LONDON, UK – TBWA\MCR has created the world’s first Digital Out of Home (DOOH) advert to be controlled by a bottom…
Read More » -
KFC Thailand reaches its final province with a carsick bag challenge in Mae Hong Son
BANGKOK, THAILAND – KFC Thailand celebrates a major milestone, completing the map across all 77 provinces in Thailand with the…
Read More » -
Maison BETC Paris elevates Lacoste Original franchise with Aqua launch
PARIS, FRANCE – With Lacoste Original Aqua, the House explores a new olfactory horizon: a fresh and intense composition enhanced…
Read More » -
THE SHOUT GROUP, RHB spotlight the power of education in Raya film ‘Hope’
Kuala Lumpur, 9 March 2026 – Conceptualised by its long-time creative partner, THE SHOUT GROUP (FCB SHOUT), RHB’s 2026 Raya film…
Read More » -
Heineken fuels fan connections at the Australian Grand Prix with Momentum activation
MELBOURNE, AUSTRALIA – Heineken stopped motor-racing lovers in their tracks at this year’s Formula 1 Qatar Airways Australian Grand Prix, treating…
Read More » -
Saatchi & Saatchi, John Lewis spotlight what mums really want this Mother’s Day
LONDON, UNITED KINGDOM – Ahead of Mother’s Day (15th March), John Lewis and Saatchi & Saatchi have launched “Daisy May…
Read More » -
IKEA Philippines launches Project Panchi Akap Pabalik to support social and environmental causes
MANILA, PHILIPPINES – Baby Panchi or Punch, the adorable macaque living in Japan’s Ichikawa Zoo, has captured the world’s hearts.…
Read More » -
Kindred reinforces its commitment to supporting Filipina health this Women’s Month
MANILA, PHILIPPINES – Women’s Month is full of empowering, encouraging celebrations of female strength. And Kindred, the women’s health clinic…
Read More » -
Leo UK, McDonald’s turn real Camera Rolls into a campaign celebrating late night rituals
MANILA, PHILIPPINES – Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a…
Read More » -
Sun Life Malaysia expands ‘Baju Raya Lama Baharu 2.0’ nationwide with THE SHOUT GROUP
KUALA LUMPUR, MALAYSIA – Sun Life Malaysia, today announced the return of “Baju Raya Lama Baharu 2.0” (Bringing New Joy…
Read More » -
Knorr turns cooking into the ultimate dating advantage with #ServingSingles
GLOBAL – In a world of endless swiping, Knorr is offering a powerful, real-world solution with the launch of #ServingSingles.…
Read More » -
Explora Journeys launches cinematic campaign challenging the idea of a hotel
GLOBAL – Explora Journeys, the luxury ocean travel brand of the MSC Group, is redefining the boundaries of high-end hospitality…
Read More »
