Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Leo UK, McDonald’s turn real Camera Rolls into a campaign celebrating late night rituals
MANILA, PHILIPPINES – Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a…
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Sun Life Malaysia expands ‘Baju Raya Lama Baharu 2.0’ nationwide with THE SHOUT GROUP
KUALA LUMPUR, MALAYSIA – Sun Life Malaysia, today announced the return of “Baju Raya Lama Baharu 2.0” (Bringing New Joy…
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Knorr turns cooking into the ultimate dating advantage with #ServingSingles
GLOBAL – In a world of endless swiping, Knorr is offering a powerful, real-world solution with the launch of #ServingSingles.…
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Explora Journeys launches cinematic campaign challenging the idea of a hotel
GLOBAL – Explora Journeys, the luxury ocean travel brand of the MSC Group, is redefining the boundaries of high-end hospitality…
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Prudential Hong Kong, VML spark conversation on parenting in the age of AI
HONG KONG – As Artificial Intelligence (AI) reshapes economies across the world, parents are increasingly unsure how to prepare their children…
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Champion turns table napkins into cultural art at ‘The Art of Dining’
MANILA, PHILIPPINES – A dining experience quite unlike any other unfolded recently in the metro, and it was delightful for…
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Vileda celebrates real-life flexibility in ‘Flexible Pets’ campaign by Herezie Milano
MILAN, ITALY — Vileda, a global leader in home cleaning, announces the launch of “Flexible Pets”, the new integrated campaign created…
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YDM Thailand, Makro turn corporate contracts into protection for small restaurants
BANGKOK, THAILAND – In business, contracts determine who survives. They define who gets credit, who negotiates pricing, who secures distribution,…
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Lifeblood, M+C Saatchi launch ‘Unlikely Version’ campaign celebrating the power of donation through music
AUSTRALIA – Australian Red Cross Lifeblood has unveiled a new fully integrated national campaign, the “Unlikely Version”, with M+C Saatchi,…
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adobo Picks February 2026: Global brands crafting connections, innovation, and tech
The month of February has proven to be a cornerstone for the global creative community, marked not only by the…
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B&Q ignites action with ‘Today We Do!’ platform by Leo UK
LONDON, UK – B&Q have today unveiled “Today We Do!”, a new integrated campaign and brand platform from Leo UK that encourages the nation…
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Dacia drives forward with a modern take on Its classic Logan
PARIS, FRANCE – Dacia unveils the new generation of its iconic sedan for Romania and Morocco: new Dacia Logan. A…
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TBWA\Singapore, Health Promotion Board spotlight Singapore’s Sodium Crisis
SINGAPORE – Singapore’s most beloved flavours are disappearing in plain sight. Hidden beneath familiar dishes lie an invisible threat that…
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