Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cebu Pacific marks 30 years with OPM anthem ‘Where Dreams Fly’
MANILA, PHILIPPINES – Cebu Pacific releases the official music video for the 30th anniversary original soundtrack (OST) “Where Dreams Fly”…
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DSTNCT, MDDI debut ‘Burst of Luck’ for festive film series
SINGAPORE – In celebration of Chinese New Year, the Ministry of Digital Development and Information (MDDI) has worked with DSTNCT…
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adidas Running, Hermanos Koumori Enter the ‘Flow State’ with hypnotic new film
LONDON, UK — The latest collaboration between adidas Running and Hermanos Koumori arrives with Flow State, a newly released campaign film…
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FactSet calls out generic AI with ‘Fluent in Finance’ brand push
NEW YORK, USA — FactSet, a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a…
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McDonald’s wraps go runway reeady with Leo UK’s ‘All Flavour, No Mess’ platform
LONDON, UK – Leo UK and McDonald’s have created “All Flavour, No Mess” a product platform that relaunches McDonald’s Wraps across the UK.…
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Publicis expands Working With Cancer with AI coach to support 40 million employees
PARIS, FRANCE – Following new research from Memorial Sloan Kettering Cancer Center and the Mayo Clinic, Publicis Groupe today announces the latest advancement in…
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TBWA\Shanghai, adidas celebrate youth, family, and football in festive campaign
SHANGHAI, CHINA – adidas has unveiled a touching and emotionally resonant Chinese New Year film that pays tribute to China’s…
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Dentsu Creative Malaysia channels Kungfu Cinema for Mister Potato’s festive campaign
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia has launched “HORSE-H LIAO DRAMA” for Mister Potato, a Chinese New Year campaign…
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Dentsu Creative Malaysia honors tradition Through Marrybrown’s CNY film ‘Crafted for Love’
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia’s heartfelt Chinese New Year brand film for Marrybrown, “纸为你” (pronounced zhǐ wèi nǐ)…
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KFC Thailand launches Kaprao Crispy Chicken campaign with Wolf BKK to turn the traditional dish on its head
BANGKOK, THAILAND – KFC Thailand steps into the nation’s most protected dish with its latest campaign by Wolf BKK, “The…
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Vienna puts January to the test with a clever invite to Scotland’s Dull
EUROPE – The Vienna Tourist Board invited the entire Scottish village of Dull to visit Vienna and use their expert knowledge to judge whether…
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UAE National Orchestra celebrates cultural harmony through new campaign film
DUBAI, UAE – As they launch their inaugural season campaign, the UAE National Orchestra has unveiled a new film that…
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CJ WORX brings cultural insight to life for blueplus+
BANGKOK, THAILAND – As year-end lucky draw campaigns become increasingly competitive, blueplus+ chose not to follow the conventional promotional formula…
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