Campaign Spotlight
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Tra Mongkut Fertilizer, VML launch ‘Soil Stay,’ Thailand’s first data-driven farm-stay program
BANGKOK, THAILAND — Tra Mongkut Fertilizer, one of Thailand’s leading names in plant nutrition, has officially launched “Soil Stay” in…
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Ruffles turns random thoughts into surreal OOH experiences across Brazil
SÃO PAULO, BRAZIL – “Who turned milk into cheese?”, “What if I ate dessert before dinner?”, “I wonder if RUFFLES…
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McDonald’s, Leo UK launch the Secret Menu turning fan made creations to official menu items
LONDON, UK – Leo UK & McDonald’s have launched the McDonald’s “Secret Menu” officially making mythical fan-created menu items a reality for the first…
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Ginebra San Miguel honors real life battle scars in ‘Tatak ng Tapang’ campaign
MANILA, PHILIPPINES — Ginebra San Miguel, the world’s largest-selling gin, once again raises the bar in brand storytelling with its newest…
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UFC taps Judy Ann Santos-Agoncillo to celebrate world-class Filipino flavors
MANILA, PHILIPPINES – Two icons of Filipino culture have joined forces to elevate everyday cooking to world-class standards. UFC, the…
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Disney+ Philippines, Leron Leron Sinta serve up a festive treat for NBA fans
MANILA, PHILIPPINES — Wrapping up the 2025 holiday season, Disney+ Philippines, together with Leron Leron Sinta, rolled out a fun, distinctly…
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KFC Thailand brings new year blessings to the table with Fortune Bucket
BANGKOK, THAILAND — KFC Thailand, the number one fried chicken brand, is welcoming 2026 with a special New Year treat designed…
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Spotify Wrapped 2025 becomes a communal celebration in Vietnam through Happiness Saigon
HO CHI MINH CITY, VIETNAM – Happiness Saigon leads Spotify Wrapped 2025 in Vietnam with its most ambitious local edition,…
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Cheil modernizes haenyeo safety traditions with Haenyeo Safe Buddy app
SEOUL, SOUTH KOREA – Cheil and the Jeju Institute of Korean Medicine have launched a safety system based on the…
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BE REALE: A handmade manifesto for seeing beyond the camera
MADRID, SPAIN – BE REALE, a new photography project by Ale Burset, launches as a family-led, fully artisanal initiative rooted…
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Havas Paris, Antoine Alléno Association transform New Year’s Eve Countdown into a life-saving message
PARIS, FRANCE — On the night of December 31, 2025, at 11:30 p.m., the Antoine Alléno Association “hijacked” the New…
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Coca-Cola’s Sound of Home turns Australian airwaves into a Christmas love letter for OFWs
AUSTRALIA – For millions of Overseas Filipino Workers (OFWs), Christmas carries a quiet longing: another year spent celebrating from thousands…
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Budget Direct, 303 unveil chilling new chapter of insurance solved
SYDNEY, AUSTRALIA – Budget Direct’s Sarge, Jacs and their much-loved sidekick Chief are back to solve a cold case and…
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