Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
adidas Originals, dentsu Hong Kong turn local football heritage into immersive experience
HONG KONG – adidas Originals collaborated with dentsu Hong Kong to deliver a culture-driven experiential activation at ComplexCon Hong Kong.…
Read More » -
Colenso BBDO turns testicular cancer checks into a winning game
NEW ZEALAND – Testicular Cancer NZ, JAC & TikTok For Good have joined forces with Colenso BBDO to create the…
Read More » -
Almaty’s ‘Unity’ installation turns viral rescue into lasting symbol of solidarity
ALMATY, KAZAKHSTAN – The art installation “Unity” was unveiled with the support of ForteBank JSC on the embankment of the…
Read More » -
OldTown White Coffee goes cold in new regional campaign with Kingdom Digital
KUALA LUMPUR, MALAYSIA — As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not…
Read More » -
We Are Social Thailand and Monde Nissin build ‘SUMO World’ to redefine youth engagement
BANGKOK, THAILAND – We Are Social Thailand, a global socially-led creative agency, has partnered with Monde Nissin, a giant in…
Read More » -
KFC’s BELIEVE platform returns, searching for the ultimate chicken devotee
LONDON, UK – For two years, KFC has given the world something to believe in: chicken. Today, the brand launches…
Read More » -
McDonald’s UK, Leo UK turn nostalgia into collectible culture with CARDS
LONDON, UK – McDonald’s UK and Leo UK have today launched CARDS, a new promotion inspired by the brand’s long-standing…
Read More » -
foodpanda, GUT Asia launch Make Life Delicious brand platform across Asia
ASIA – foodpanda has partnered with creative agency GUT Asia to unveil Make Life Delicious, a new brand platform celebrating how…
Read More » -
guardian Malaysia celebrates heartfelt giving in new Hari Raya campaign by THE SHOUT GROUP
KUALA LUMPUR, MALAYSIA — This Hari Raya, guardian Malaysia turns its attention to a gesture many have long taken for granted.…
Read More » -
Renault, Publicis Conseil launch electrifying new Megane E-Tech campaign
PARIS, FRANCE – Launched in 2022, the Renault Megane E-Tech electric was promoted in two highly acclaimed commercials (“Horses” and…
Read More » -
Leo UK reframes consistency as a superpower in new Premier Inn campaign
LONDON, UK – Leo UK has launched a new nationwide campaign, ‘You Know What You’re Getting with Premier Inn’, designed…
Read More » -
TBWA\New Zealand turns blue with playful chameleon campaign for 2degrees
AUCKLAND, NEW ZEALAND – 2degrees is back with a new campaign under its long-standing Fighting for Fair platform, reminding Kiwis…
Read More » -
The joy of big brands entering gaming authentically
Brands have been trying to crack gaming for years. Some stumble in loudly. Most leave quietly. Few ever truly belong.…
Read More »
