Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Toyota HiLux turns a muddy hillside into a dance floor in Saatchi & Saatchi’s latest campaign
Toyota Australia and Saatchi & Saatchi Australia have launched ‘Mud Dance’, the latest instalment of the enduring ‘Don’t Send a…
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Spice up your world with Sprite: The story of Filipinos’ love for all things spicy
Many Filipinos love spicy food, from sisig and Bicol express to spicy noodles and chicken wings with a kick. Pinoy…
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KFC Australia turns its new chicken tenders into a boyband in ‘More Tender Than Ever’
KFC Australia has launched “More Tender Than Ever”, a new campaign via Special, introducing its revamped Chicken Tenders and an…
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LEO Singapore turns AI into a new creative canvas for Standard Chartered’s F1 story
Formula 1 is one of the world’s most iconic visual sporting environments. Yet accessing the cars, drivers, teams, circuits and…
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De Balie, Dawn ask audiences to embrace discomfort in new campaign
In a world where much social discourse is shaped by echo chambers or generic AI-generated takes, De Balie is working…
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Metrobank turns financial education from a lecture to a conversation through its Moneygurado series
Most financial advice starts with instructions: save more, spend less, budget wisely, and borrow responsibly. The advice may be sound,…
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Palawan Group introduces a new way to invest and save for the future
Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds…
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Wow! Momo Foods, Sprite bring Korean flavors and a trip to Korea to Indian consumers
Wow! Momo Foods Pvt. Ltd., the parent company of Wow! Momo, Wow! China and Wow! Chicken, has joined hands with…
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McDonald’s brings SpongeBob SquarePants and ONE PIECE together for global Happy Meal
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of SpongeBob…
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TBWA\Lintas and Reliance Foundation celebrate the first step behind India’s sporting champions
Before the medals, before the podiums, before a nation knows their names, every champion starts somewhere. Reliance Foundation’s latest Asian…
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McDonald’s, Leo UK stage a bigger global ‘World Menu Heist’
Following the success of last year’s ‘World Menu Heist’, Leo UK and McDonald’s are back with an even bigger operation,…
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Publicis Go and Chopova Lowena turn pet protection into dog couture for Lloyds
Publicis Groupe‘s Power of One team, Publicis Go, partnered with Lloyds Pet Insurance and cult fashion label Chopova Lowena to…
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TBWA\Lintas turns everyday chaos into comfort for Hershey’s
In a world full of uncertainty and pressure, small moments of comfort can make us happy. Building on its purpose…
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