Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Tanduay brings rum and Filipino identity together in music-driven ‘Rumdam’ campaign
In the Philippines, drinking isn’t background noise. It’s the main event. It’s where stories spill, true confessions land, and friendships…
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Jula’s Herb champions T-Beauty in first brand campaign by Wolf BKK
K-beauty and J-beauty may have long dominated the headlines, but T-beauty is rising just as fast. That’s because it’s born…
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The Mouth Library helps Singaporeans ask for less salt their way
Singaporeans are no strangers to customising their food orders. From asking for extra chilli to leaving out the coriander, making…
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Safe Sound Check wins Silver at Boomerang Awards 2026 for DEI Innovation
Launched during World Sensory Month in October 2025, Safe Sound Check, a digital tool developed by Project Inclusion Network (PIN),…
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Cebu Pacific welcomes Dreamer Plane, marks 30 years of making dreams fly
Cebu Pacific (CEB), the Philippines’ leading carrier, is bringing more Filipino dreams to the skies as it officially unveiled its…
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DOT brings ASEAN to commuters through free LRT-1 and jeepney rides, ASEAN-themed videos
An estimated 625,000 commuter trips are expected to benefit from the Department of Tourism’s (DOT) Libreng Sakay initiatives, which will…
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Hershey’s Kisses rolls out a new Diwali campaign with a playful take on stolen moments
Hershey’s India has launched a new Diwali campaign for Hershey’s Kisses, finding humour in stolen romantic moments amidstcelebrations with family.…
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TILLO brings together top P-beauty brands in a Christmas advent calendar
Christmas just got a little more beautiful! This holiday season, homegrown beauty brand TILLO is bringing together some of the…
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Pokémon Pokopia hits the road in the Philippines with a pop-up LED gaming truck experience
Pokémon Pokopia is hitting the road in the Philippines through a mobile activation that brings Nintendo Switch 2 gameplay, Pokémon-themed…
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Lennon Group wins Agency of the Year, Best of Show at Boomerang Awards 2026 with creativity rooted in human progress
A creative idea can capture attention. A more meaningful one can make someone feel seen, give a community a voice,…
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‘Don’t give up on giving’: John Lewis and Saatchi & Saatchi unveil 2026 Christmas campaign starring Dame Kristin Scott Thomas
John Lewis has revealed its 2026 Christmas campaign, “Gloria and Pickles”. The 20th edition of the retailer’s much-loved Christmas advert…
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Canva launches ‘What Will You Canva Today’ campaign, celebrating endless creative possibilities
Canva puts people at the center of its new North America brand campaign, What Will You Canva Today? Focused on…
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Jordan Gets JorDONE: A new tourism platform by Royal Jordanian’s ExploRJordan puts the Kingdom’s unexpected side on the map
Royal Jordanian’s global tourism platform, ExploRJordan, has launched its first global campaign, JorDONE, an ambitious new effort to drive consideration…
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