Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Nestasia turns festive hosting into a celebration of design
Nestasia, the modern home and lifestyle brand, is turning the spotlight on the one thing its festive collection is designed…
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Dentsu Hong Kong, yuu turn rewards into personal expressions with yuu-moji
Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to…
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Lifree uses Instagram’s viral 80s trend to rethink ageing
Instagram’s viral 80s trend is bringing nostalgia back into the spotlight, but Lifree is using the moment to make a…
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Bombay Shaving Company challenges razor conventions with Switch4
Bombay Shaving Company has launched its latest campaign for Switch4, a new 4-blade cartridge that takes a different approach to…
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KFC, Special turns pickle obsession into a lifestyle with ‘Picklecore’ campaign
KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to support its…
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Julia Barretto and Maris Racal battle for 1% cashback in Maya’s latest campaign
Julia Barretto and Maris Racal are back, and they’re taking getting more from your money to a whole new level.…
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Under Armour and Colenso BBDO champion commitment with new APAC brand platform
Under Armour has partnered with Colenso BBDO to launch a new brand platform across the region. At its heart, “Commit”…
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Standard Chartered and dentsu Singapore bring AI innovation to latest ‘Now’s Your Time for Wealth’ campaign
Standard Chartered has launched the third phase of its “Now’s Your Time for Wealth” campaign, combining AI-powered innovation, wealth expertise…
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CJ WORX gives a cultural guardian a new job: Telling Thais to get up
Every day, thousands of Thais live with the risks of NCDs. Yet one of the simplest ways to reduce the…
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StudyIn brings the world’s top universities to Manila as Filipino students look beyond borders
More Filipino students are choosing to study overseas than ever before. Industry estimates put the number currently studying abroad at…
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Comedy series SLICK skewers Big Oil’s advertising machine
As a summer of record-breaking heat, wildfires and extreme weather has brought the reality of the climate crisis into sharp…
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AXA takes aim at the risks we ignore in “Improbable Risks”
AXA launches a new multi-country campaign “Improbable Risks” with Publicis Conseil focused on health, positioning AXA as the insurer that…
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Dentsu One Bangkok reimagines ‘Prung Jued’ to encourage Thais to season less
Thailand’s viral “Prung Jued” makeup trend is moving from the beauty mirror to the dining table, as the Thai Health…
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