Campaign SpotlightPress Release

Aditya Birla Health Insurance and Dentsu Creative India show the power of taking 10,000 steps every day

MUMBAI, INDIA — Aditya Birla Health Insurance (ABHI), in association with creative agency DENTSU CREATIVE India, has launched its latest campaign that highlights the perks of taking 10,000 steps every day and encourages individuals to adopt a healthy and active lifestyle.

As a health partner, ABHI doesn’t just “insure health expenses” but actively engages with people to “ensure good health.” It rewards people for good health with up to 100% Premium back as HealthReturns and provides support at every stage with guidance on nutrition, fitness, and lifestyle. This insurance offers a host of additional benefits such as a 94% claim settlement ratio and a  network of over 10,500 hospitals with seamless hospitalization benefits.


The film showcases real-life individuals who have embraced the habit of walking 10,000 steps daily, highlighting the transformative impact it has had on their lives, both physically and mentally. Through inspiring and relatable stories, the campaign encourages and motivates individuals to lead an active and healthy lifestyle. The film is on air on television and is supported by a series of shorter static and video content on digital platforms, featuring even more inspiring stories of transformation and positive change.

Darshana Shah

Aditya Birla Capital Head of Marketing & CV Darshana Shah said, “As Aditya Birla Capital, we have always believed in simplifying money needs and focused on real people and real stories. So, when we were planning our ABHI brand campaign, we wanted our positioning of focusing on ‘Health First’ in Health Insurance to come to life through our own customers’ stories of how they have achieved the best version of themselves by walking 10000 steps daily. We also want to showcase how ABHI is empowering its customers to do so through its entire health and wellness ecosystem at its fingertips through the Active Health Mobile App. Today, we have over 1,600 customers who earn up to 100% of HealthReturns and this film is to create awareness and nudge more to join and start their Health Journey.”

Aalap Desai

Dentsu Creative India CCO for Creative Experience added, “We were awed by the product itself, and then to hear real stories of ABHI consumers who have had a transformation by walking 10,000 steps daily was truly amazing. We instantly knew that the campaign needs to showcase real people and their stories. We hit upon a very simple idea of when you keep moving forward, you leave something behind and what worked best in this film is the simplicity of storytelling. Sudip da, the director of the film sprinkled his magic dust adding delightful dimensions and textures to the story, the characters, and their performances. This has been a great start of the year for DENTSU CREATIVE India and will motivate us to do even better in the coming time.”



Brand: Aditya Birla Capital
Business: Aditya Birla Health Insurance Limited
Head – Marketing and Customer Experience, Aditya Birla Capital: Darshana Shah
Senior Manager – Marketing, Aditya Birla Capital: Naman Shrivastava
Head – Marketing & Customer Experience, Aditya Birla Health Insurance: Anu Raj
Head – Digital Marketing, Aditya Birla Health Insurance: Pooja Menon
Head – Channel Marketing & Product Marketing, Aditya Birla Health Insurance: Ashish Pawar

Chief Executive Officer: Amit Wadhwa
Group Chief Creative Officer: Ajay Gahlaut
President – West & South: Indrajeet Mookerjee
Chief Creative Officer, Creative Experience, West: Aalap Desai
Group Executive Creative Director: Ajeet Shukla
Vice President: Amit Murthy
Senior Account Director: Hemant Joshi
Senior Creative Director: Purva Ummat
Creative Director: Arshad Shaikh
Creative Director: Rutul Mistry
Associate Creative Director: Nilesh Naik

Production house: Thumbnail Pictures
Director: Sudip Bandyopadhyay
Producer: Samira Bandyopadhyay
DOP: Aseem Mishra
Music Director: Hanif Shaikh

Partner with adobo Magazine

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