NEW DELHI, INDIA – Arth by Emcure, the wellness brand backed by Shark Tank India’s Namita Thapar, is bringing a refreshing dose of humor to the spooky season with its latest Halloween social media post titled “Putting Nightmares to Sleep.”
The campaign cleverly flips Halloween’s usual fright-filled imagery on its head, reminding audiences that while ghosts, ghouls, and goblins may come out to play, a good night’s sleep can chase any nightmare away. Featuring Arth’s Melatonin-infused Sleep Support Gummies, the concept highlights the brand’s lighthearted approach to promoting better rest—delivering its message with charm and seasonal flair.
The post, shared via Arth’s official Instagram page, strikes a balance between topical humor and subtle product storytelling—showing that even wellness brands can join the festive conversation without losing sight of their core message.
With its witty tone, timely relevance, and smart integration of product and season, “Putting Nightmares to Sleep”captures how brands can creatively engage audiences while staying true to their identity.
