LAS VEGAS, USA – Finalists and the winners of the Creativity in PR and Digital have been unveiled at the 2025 London International Awards. Asian creative agencies continue to take the spotlight as they continue to take home more LIA statues as the jury deliberations come to a close.
Creativity in PR
Guided by Jury President Anthony Chelvanathan, Global Creative Partner & Chief Creative Officer of Edelman Canada, the Creativity in PR jury is delighted to announce this year’s winners.
This category honors work rooted in creative thinking that shapes opinion, drives cultural relevance and enhances brand reputation through earned media. The jury recognized the category’s best work with a Grand LIA, 23 Gold, 19 Silver and 24 Bronze Statues, along with 10 Finalists.
FCB New York received the Grand LIA for their exceptional campaign “Tree Correspondents,” created for Hyundai Motor Company.
Meanwhile in the other side of the world, Hyundai Motor Company also reaped awards as INNOCEAN Seoul continue to reap more honors for its thrilling campaign, “Night Fishing.” It grabbed Gold LIA on the Automotive and Best Use of Strategic Partnership subcategories.
Ogilvy Singapore continues its haul with two more Golds in the same category for “Vaseline Verified,” recognized for their Best Use of Social Media and Best Use of Strategic Partnership. Also, TOPic’s “Twin Sister of Olympic” for YII earned a Silver on the Brand PR subcategory while Leo Manila‘s “Night Classroom” for McDonalds Philippines wins a Bronze LIA on the Corporate Purpose/Social Responsibility subcategory.
Digital
Honoring the best digital experiences across a variety of platforms, ranging from apps and social media, to games and mixed reality, the jury awarded the best work in the Digital category with three Gold, 11 Silver and 13 Bronze Statues, plus nine Finalists.
Cheil Hong Kong took home Silver in the Public Service/Charity/NGO subcategory for “Safe Sketch” created for Save the Children. BigTime Creative Shop also scored Silver in Sports with “4th Judge” for The Ring, and a Bronze in Creative Use of Data for the same campaign. Rounding out the winners, Publicis Middle East earned Bronze in Creativity on a Budget for KitKat’s witty “Auto Reply_Break.”
adobo magazine is an official media partner LIA 2025.
