Campaign SpotlightPress Release

Avon redefines what a modern Filipina looks like, and it’s more inclusive than ever

MANILA, PHILIPPINES — What does it truly mean to be a modern-day Pilipina? On International Women’s day, cosmetics and skincare brand Avon shone the spotlight on the multifaceted Filipino women, celebrating their unique looks, experiences, stories, and achievements.

In its latest campaign, Avon wanted to help society unlearn the limiting labels that Philippine culture has imposed on Filipino women to let them unleash their full potential.

Watch athlete Rasta Gutierrez, artist Soleil Ignacio, transwoman advocate Coleen Abarrientos, Avon representative Jeanine Cruz, and Ms. Universe 2015 Pia Wurtzbach redefine the standards of what it means to be “Talagang Pilipina.”


Join in Avon’s cause to create better futures for Filipinas. Every time you buy an Avon product, you are helping a female entrepreneur thrive, creating a better world for women. Visit to know more about Avon’s causes.

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