Campaign SpotlightPress Release

BBDO Bangkok helps TTC Motor apologize for luxury and excellence in customer-centric spot

BANGKOK, THAILAND — In a city buzzing with innovation, BBDO Bangkok, behind work like “A19 Car Park Showroom” and recent work “In The Name of Benz” is stirring the pot with its latest creation for TTC Motor, Mercedes-Benz Thailand‘s esteemed retail ally.

Titled “Sorry if we spoil you too much,” this campaign, released earlier this month, is not just a message; it’s a promise. It marks the debut of a pioneering business model by Mercedes-Benz Thailand, the “Retail of the Future” (ROTF), which promises a unified price and an effortless selection process, enabling customers to obtain their dream Mercedes-Benz model and color “Anywhere, One Price.”

TTC Motor, acclaimed for its customer-centric approach and a firm believer in putting the customer first, aligns perfectly with the ROTF initiative. The brand is excited to launch this inaugural campaign, “Sorry if we spoil you too much,” which perfectly encapsulates its dedication to customer satisfaction.


The campaign launches with a heartfelt film narrated by a letter from TTC Motor CEO Akkarin Tangthaweesit, dictated to his secretary. It represents more than an apology; it’s a bold statement of TTC Motor’s commitment to its core value: consumer-centric service. The film conveys the Thai courtesy of “Sorry sir, sorry madam” with an added level of respect, embodying the sincerity and graciousness that Thai culture is renowned for.

Directed by the accomplished Teerapol Suneta (Aei), an award-winning director fresh from securing a bronze at the Cannes Lions Festival for the acclaimed project “The Movies That Made From Us,” the film is a testament to the brand’s ethos. It is expected to resonate strongly with both existing customers and the wider audience.


Agency Credit: BBDO Bangkok 
Chief Creative Officer / Creative Director / Writer: Thasorn Boonyanate
Senior Art Director: Todsapon Sripuvatanik
Graphic Director: Natthawut Soonsub 
Retoucher: Anucha Pintokaew
Business Director: Sirimanat Runghirunskul
Account Manager: Ajchareeya Promma
Account Executive: Supivara Chaisri
Head of Producer: Toungrak Jiravatanarungsri
Producer: Paramee Soontornwuttinun
Production House Credit: 
Production House : Suneta House
Director : Teerapol Suneta (Ae)
Assistant Director : Kittikhun Jongkraiwut 
Producer : Chanapa Ployarunrung 
Assistant Producer : Warawan Laksanarom
Cinematographer : Chalongwut Chorruangsak 
Gaffer : Phongthep Phusawang 
Sound : Anuparp Suriyathon  
Art Director : Pornchai Cheeranoon 
Prop Master : Kaitkamon wiangkham 
Casting : Narissara Makmane 
Stylist : Montatip Narong 
Make up : Anchisa Kanoksirisirachot 
Hair Stylist : Nongnuch Nongsuwan 
Location : Jirawat Santaratchai 
Editor : Sarawut Kaweethammawong 
Telecine : Nattacha Khajornkiatsakul 
VTR : (Positive4) Thannawit Jiasuppibul 
Sound Mix : (Sound Space) Danai Suthamcharee

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