Campaign SpotlightPress Release

Beyond the destination, Revlon celebrates the freeing journey in new campaign

NEW YORK, USA — Personal care product company Revlon has released a new US campaign, “See Where it Takes You,” which pays homage to the sense of freedom in a world full of endless possibilities.

The campaign focuses on depicting an elegant portrait of a man on a journey. While viewers emotionally feel his free-spirited voyage unfolding amidst gorgeous locations, they also gain a sense of his exciting personality through his characteristics, traits, and authentic charm. Rather than revealing his final destination, the story focuses on celebrating his journey, personality, and viewpoint capturing the brand attributes unique to the scent. The fragrance for those uninhibited, passionate spirits who make their own destiny.


The campaign is directed by London-based Sakari Lerkkanen, shot by cinematographer Radim Strelka, and edited by Charlie Reddie from the Stitch. Meanwhile, the atmospheric audio landscapes were built by sound designer Sefi Carmel and music composer James O’Connell from Rebel Music & Sound. The final grade was created by colorist Doychin Margoevski from Company 3.


Cast: Ivan Noda, Olivia Tosco, Federica Telf, and Malcom Sey

ECD: Matt Carroll
Creative Director: Mark Jewitt
Creative: Harry Woulds
Junior Creative: Amber Sargent
Executive Producer: Alessandra Peretti
Director: Sakari Lerkkanen
DOP: Radim Strelka
Line Producer: Lucie Lerkkanen
Local Producer: Gadi Cimand
Location Manager: Michele Polimeno
1st AC: Héctor Antonio Quintero Domínguez
2nd AC: Jordy Michael Vélez Elizalde
MUAH: Christina Jimenez Ortega
Stills: Daniel Pothecary
PA: Vicente Jonat Sanchez Garcia
Runner: Leonardo Esteban Perez Rivero
Edit House: Stitch Editing
Edit Producer: Angela Hart @ Stitch
Editor: Charlie Reddie @ Stitch
Assistant Editor: Chris Wilson @ Stitch
Assistant Editor: Laura Zvaríková @ Stitch
Sound Company: Soundtrack Creation
Sound Producer: Sefi Carmel @ Soundtrack Creation
Sound Designer: Steve Russell @ Soundtrack Creation
Music Composer: James O’Connell @ Rebel Music & Sound
Grade & Online: Company 3
Executive Post Producer: Jon Gray @ Company 3
Post Producer: Chris Foster @ Company 3
Grade: Doychin Margoevski @ Company 3

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button