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Campaign SpotlightPress Release

Biti’s and Dentsu Redder teams up with 40 up-and-coming Vietnamese artists

HO CHI MINH, VIETNAM — As part of its 40th-anniversary celebration, Biti’s has partnered with creative agency dentsu Redder and teamed up with forty up-and-coming young local artists across various industry sectors from animators, tattoo artists, mixologists, chefs, and graphic designers to share their perspectives on topics pertaining to LGBT rights, creative, tech, e-sports, and the F&B scene through their unique crafts.

To mark the occasion, dentsu Redder will be launching an interactive website to celebrate Biti’s 40th anniversary. A 40-frame 1.6-second video content titled “A Step Forward” was produced to depict 40 stories of the country’s progress and advancement by 40 young artists. Each frame represents the advancement of a specific area; from export, tourism, tech economy, local pride, music, sustainability, self-expression, beauty standards, urbanization, etc that focuses on 40 unique creations that are connected with the aim to bring one big step forward for Vietnam.

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“We are excited to work with Biti’s on their 40th-anniversary brand campaign,” said Livio Grossi, group creative director, dentsu Redder. “This is a monumental moment for the iconic brand which has been around for such a long time. We are working closely with the Biti’s team to create a website that captures these young artists’ interpretations of life through their eyes. We look forward to bringing the story to life.”

 

CREDITS:

Dentsu Redder
Advisors: Hùng Võ, Uyên Phạm
Executive Creative Director: Edmund Choe
Group Creative Director: Livio Grossi
Copywriters: Lâm Trần, Vy Bùi, Tuấn Cao
Art Director: Dung Cao
Design team: Quỳnh Dương, Trân Đỗ, Trang Ngô, Louis Codron, Trân Đỗ, Minh Trung, Phước Thịnh, Hà Ny, Hoàng Anh, Thư Lê, Thành Đàm, Trung Đông, Dương Dương, Quỳnh Dương
Production team: Sang Ngô, Bình Nguyễn, Hưng Nguyễn, Thố Phan
Social team: Chi Lê, My Trần, Vân Lê
Traffic team: Khánh Lý, Anh Phan
Account team: Hiếu Bùi, Tiên Lê, Ngân Dương, Lộc Hoàng, Gia Bảo
Strategy team: Vân Kiều, Phát Đỗ

Biti’s Vietnam
Production Partners: C+P, Vietcetera, The Lab SG, LALA Land, Westa, VC Corp
Artists: Chí-An, Quỷ Cốc Tử, Chinh Ba, Hà Minh Khôi, Ươm Art Hub, PASPEGGA, CHIE x MERA, Chợ Chời Creative, Chú Môi, The Lab SG, Summer Lê, MATSAUMAYRAM, Một Quả Tắc, Hoàng Anh, Dong_4, Nhân Gaaus, Lai Thượng Hưng, Quyen & Nam Station, Kama, Thuận Huỳnh, Huy Ròm, Danis Nguyễn, Loan Cao, Todd Huỳnh, Studio É È ft. Cam, La Zung, Tèo Phạm, Yenjii Vu, HEO ĐẤT, Tattoonista.an, Tùng Chu, Nam Long, Bảo Việt, JIJI & MINMIN, From Another, Mai Vũ, Nguyễn Ngọc Tiến, BT Studio – Hoàng Hiếu, TIDU, Người Đá

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