MANILA, PHILIPPINES – Finally, people are seeing the light. Lives are slowly getting back to normal. Silka Papaya Lotion launches the #BagongArawBagongAwra campaign with a video that shows how taking care of oneself, even when stuck indoors, can benefit in more ways one can imagine.
The ad features a girl being extra, trying to look her best even if she’s just at home. She puts her best self forward all the time, no matter how mundane the task. This, in turn, opens up a lot of exciting opportunities for her.
The lockdown has taken a toll on everyone, yet Silka reminds that if someone feels good about oneself, the rest is sure to follow. The ad is a testament to the importance of self-care – that it goes way beyond the physical results, and ultimately, it can even inspire other people to better themselves as well.
CLIENT: Cosmetique Asia
VP FOR MARKETING: Jane Co
SENIOR BRAND MANAGER: Eunice Apple P. de Belen
ASSISTANT BRAND MANAGER MARKETING: Jioie Anne Ragel
AGENCY: ACE SAATCHI & SAATCHI
CLIENT SERVICE DIRECTOR: Sinta Baguio
ACCOUNT DIRECTOR: Nicole Guzman
ACCOUNT MANAGER: Lhara Paraboles
EXECUTIVE STRATEGIC PLANNING DIRECTOR: Carmen Antunez
STRATEGIC PLANNER: Christa Vega
EXECUTIVE CREATIVE DIRECTOR: Greg Martin III
CREATIVE DIRECTOR: Aidon Panlaqui
ASSOCIATE CREATIVE DIRECTOR: Anna Francesca Talens
COPYWRITERS: Emily Sagun, Lara Allardo
ART DIRECTORS: Gab Marcelino, Miguel Paras