Campaign Spotlight

Campaign Spotlight: Ace Saatchi & Saatchi’s newest spot for Tanduay Light gives viewers a lighthearted take on everyday struggles

MANILA, PHILIPPINES — Who doesn’t want to take refuge in some light moments during these very unpredictable times?

With many just trying to get through most days, Tanduay Light wants to spread good vibes and say #AllLightLang no matter what challenges we face.


In its latest video, the brand highlights the everyday struggles of Bert who goes through one frustrating incident after another. Fortunately, his tropa housemates are there cheering him on (and singing with him) at every turn. It’s the brand’s effort to encourage optimism in the worst of times.

So whether you’re dealing with work woes, drowning in chores, worrying about your bills or having love problems, there’s Tanduay Light at the end of the tunnel. Just like your trusted tropa, it gives you that light and easy feeling after a long, stress-filled day.

While social interactions like going out with friends and family may have been hampered by the pandemic, who says you can’t keep cheering your loved ones on and just say #AllLightLang.


CLIENT: Tanduay Distillers Inc.
Paul Lim, SVP Sales and Marketing
Marc Ngo, Senior Brand Manager
Edzel Ty, Digital Brand Manager
Gem Leonard, Junior Brand Manager

AGENCY: Ace Saatchi & Saatchi
Mylene Rayala, Client Services Director
Rei Prieto, Group Account Director
Mica Cheng, Account Manager
Greg Martin III, Executive Creative Director
Angie Tijam-Tohid, Creative Director and Head of Content
Michelle Ortiz, Associate Creative Director
Sam Teaño, Copywriter
Paolo Jose, Copywriter
Carlo Galima, Art Director
Reg Lota, Head of Art
Carmen Antunez, Executive Strategic Director
Leo Celles, Strategic Planning Director

Ianco Dela Cruz, Director
Wish Torres, Broadcast Producer

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