Campaign Spotlight: Ambi Pur Urges Thai Drivers to Recognize the Hidden Stinks in their Cars with "The Innocent" by CJ Worx

BANGKOK, THAILAND – Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car.

This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car.

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Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with.

Credits:

Advertised brand: Ambi Pur Thailand

Advertising Agency: CJ WORX Co., Ltd.// Bangkok, Thailand

Agency website: http://www.cjworx.com/

Chief Creative Officer: Saharath Sawadatikom

Executive Creative Director: Saharath Sawadatikom

Creative Director: Natkanate Ruengrujmethakul

Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Perawich Charoenphan

Copywriter: Supachai Pakdeesrisakda

Digital Designer: Sereephap Sourtanglai

Social Media Group Head: Rotjarin Sangteerapanit

Social Media Art Director: Pemika Yosakrai