SINGAPORE — Creative agency BBDO Singapore and food and beverage brand Mayora have launched a new ad campaign that targets midday drowsiness with Kopiko, “the world’s number one coffee in your pocket.”
If people are feeling sleepy and need an instant solution to perk them up, Kopiko is often the name that comes to mind. Originally produced by coffee experts, Mayora from Indonesia, Kopiko – made from real volcanic coffee beans – is available in over 100 countries around the world. To further promote its international reputation, Mayora partnered with BBDO Singapore to produce branded content designed to reach US and Hispanic markets.
Shot in Bangkok with Spunk Pictures, the video content brandishes an energetic and effervescent tone to emphasize the awakening effect – the Kopiko effect – of taking Kopiko when people have trouble staying awake. Set against a high-spirited, well-known jingle in Asia, remixed in Spanish, the film shows how Kopiko wakes people up in everyday relatable scenarios, from battling the “Zzzs” on a drowsy work day to staying alert in the middle of a slow traffic jam.
Using a mix of humor and heart-warming sequences, the film delivers a story with universal appeal, catering to the expansive communities from the US and Hispanic markets, and perhaps, even beyond. At one glance, the instinctive takeaway of the film is that Kopiko is an authentic coffee product that is tasty, convenient, and instantly invigorating. Beyond that, Kopiko is coffee in a pocket that can connect people with joy.
“Kopiko produced many memorable ads in the past. We had the task of reimagining an ad that was loved by many in one market to another – this time to the US and Hispanic markets. Taking a homegrown Indonesian brand to the US market, BBDO is proud to have partnered with the Mayora team, who dedicated much time and effort to bring this production to life,” said Guan Hin, Creative Chairman of BBDO Singapore.
“As a progressive brand with a global customer base, we always expect the highest standards in communications. Kopiko is a product that is consumed and loved by billions of consumers worldwide, and we wanted a film that speaks to the hearts of many while highlighting the strong qualities of Kopiko. We are happy to have worked with BBDO Singapore to make this vision a reality,” shared Ricky Afrianto, Global Marketing Director of Mayora.
Mayora Global Team
Tay Guan Hin: Creative Chairman
Melvin Kuek: Chief Executive Officer
Monica Hynds: Managing Director
Amanda Ler: Senior Art Director
Kevin Ho: Copywriter
Chermaine Chong: Account Management
Anne Lee: Producer
Davis Koh: Executive Producer
Thomas Hall: Director
Jeffrey Ang: Dop
Tan Pipatpolkul: Producer
Aldrin Teo: Post Producer
Lee Hwee: Editor
Eugene Tan: Flame artist / Online
Bryan Ng: CG Animator
Khien Chin: Colorist
Mellow Tunes Music Bangkok