ASIA-PACIFIC – SINGAPORE, MARCH 19, 2012: Momentum Worldwide, McCann Worldgroup marketing ideation agency, promoted Jimmy Neo to regional creative director and Daniel Ng to country manager. A recent report by Business Monitor International forecast that total retail sales in Singapore will grow to SGD51.50 billion by 2015.
Neo will be based in Singapore to develop campaigns for regional clients, including Sennheiser.
Michael Robinson, regional managing director (Southeast Asia) Momentum Worldwide said: “Today’s consumers want to own the buying process. With a proliferation of buying channels across e-commerce and m-commerce, creativity is no-longer a luxury – it must be at the heart of brand activation campaigns. Working closely with our in-market teams, Jimmy will seamlessly combine behavioural insights with innovative ideas, creating compelling campaigns that truly engage consumers.
Bringing over 10 year’s experience to the role, Ng will lead the Singapore business across the whole of Momentum’s brand engagement platform which includes activation, shopper marketing, promotions and sponsorships.
“We recognize that Singapore is a leading market for many of our clients and Daniel’s knowledge and experience therein will prove invaluable for our clients” Robinson commented on Ng’s appointment.
A highly awarded creative, Neo joins the agency with over 12 years experience in developing activation campaigns. Prior to joining Momentum, he has held creative leadership roles at Ogilvy Action, BBH APAC, JWT and Saatchi and Saatchi.
