Campaign Spotlight: Coke Studio Ushers Its Third Season In with a Theme by Dentsu Jayme Syfu Centered On the “Feels” of The Generation

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Coke Studio Philippines is returning for its third season of celebrating Filipino music this August with OPM icons and rising stars on center stage. The weekly show has established itself as a unique platform where collaboration among local artists, young & old or seasoned & up-and-coming stars, is widely encouraged.

This year the theme is Coke Studio My Feels by Dentsu Jayme Syfu, a nod to the complex emotions and stories this generation is fueled with and how music has constantly served as a means to express it. The accompanying film produced by Unitel Straightshooters captures this with the classic Coca-Cola bottles and cans, showcasing the highs, the lows, and everything in between each emotion.

The last scene in the film portraying an epic concert introduces the much-anticipated Coke Studio Music Festival, a gathering of some of the biggest names in the local music scene in one big concert. Set to be held on August 23, 5:00PM at Circuit Makati, the lineup includes big names like Clara Benin, Inigo Pascual, IV of Spades, UDD, Silent Sanctuary, Sarah Geronimo and more.

The festival officially opens this season, with new Coke Studio episodes coming out every Saturday at 10AM on ABS-CBN.

 

CREDITS:

Client: Coca-Cola Far East Limited
Product: Coke
Agency: Dentsu Jayme Syfu
Director: Gian Mawo
Executive Producer: Ruth Colacion

Production House:

Unitel StraightShooters: Madonna Tarrayo; Grace Quisias; Noemi Peji; Jenny Gapiz; Edelyn Aguila; Gabriella Cecille Bouchebl

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