O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition.
The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, its launching campaign works around the idea that Quasar Brave awakens the inner strength and gives the courage to face the tensions of real life. Such as the fear of speaking in public.
Check out here the digital version of the film “First Lecture”, created by F/Nazca Saatchi & Saatchi. This is the first work the agency has done for the brand since it won the account in August 2018. For the careful execution of the special effects, which expresses realistically an atmosphere of tension, the post-production team featured professionals who have worked in the production of international TV series.
“The positioning of the product inspired this work. Courage in the briefing. Courage in the approval. Courage in the production. We couldn’t be happier with the result of our first campaign for O Boticário”, says Pedro Prado, creative director of F/Nazca Saatchi & Saatchi.
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: O Boticário
PRODUCT: Quasar Brave
TITLE: First Lecture | Little Secret
CCO: Fabio Fernandes
CEATIVE DIRECTORS: Pedro Prado | Rodrigo Castellari
CREATIVES: Charles Faria | Andre Fukumoto
ACCOUNT SUPERVISOR: Ricardo Forli | Antônio Salgueiro | Larissa Moreira | Aline Pacheco | Nathalia Marchi
MEDIA: Mauricio Almeida | Luana Gallizzi | Marcela Celestrino | Mariana Gentil
PLANNERS: Rita Almeida | Ligia Paes de Barros | Fernanda Neves | Vitor Coelho | Julia Pires
AGENCY PRODUCER: Elucieli Nascimento | Fernanda Sousa | Guiliano Springhetti | Henrique Tupã | Rafael Paes | Rosana Sallum | Victor Alloza
PRODUCTION COMPANY: Iconoclast
DIRECTOR: Ian Ruschel
PRODUTION DESIGN: Guilherme Marini
DOP: Agustin Claramunt
EXECUTIVE PRODUCER: Gregory Bogossian | Henrique Danieletto | Alonso Sperb
EDITING: Jair Peres
POST PRODUCTION: Dopo VFX
SOUND HOUSE: SUPERSONICA
MAESTRO: Antonio Pinto | Gabriel Ferreira
CLIENT APROVAL: Alexandre Gasula Bouza | Cristiane Irigon Amaral | Bruna Perussolo | Heloisa Althoff Souza | Luceli Miola | Chris Rossi | Izabella Franceschi | Maria Augusta Ramos May Correa