Campaign Spotlight

Campaign Spotlight: Dacia and heaven celebrate Halloween

PARIS, FRANCE — Automobile constructor Dacia celebrated Halloween by giving its Sandero Stepway model a special treatment for the night.

With its agency, heaven, Dacia imagined a campaign with two monstrous models, the Sandevil and the Wolfero, created for the occasion by talented 3D artists.

https://www.instagram.com/p/CVkJkOAoKdQ/

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If those two models are just what you need for Halloween, the original Sandero Stepway remains just what you need for any other day.

https://www.instagram.com/p/CVsFm-yoLe5/

This activation comes at a time when Dacia is embarking on a major transformation that began last summer: new visual identity, new brand territory, new languages, and new graphic codes.

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