Campaign Spotlight

Campaign Spotlight: Danish organizations launch a collective fight against loneliness

COPENHAGEN, DENMARK — On a global scale, loneliness has been an escalating problem during the pandemic. And since a new Danish study shows that one in three think it is hard to ask people they know if they feel lonely, the four organizations Danish Red Cross, Danish Red Cross Youth, DaneAge Association and the Mary Foundation have joined forces in a new campaign to battle loneliness in Denmark.

“Way too many people feel lonely, and we have to do something about that, especially since the statistics have skyrocketed during the pandemic. We owe each other to learn how to initiate conversations about each other’s loneliness. We have to improve at starting these conversations and breaking down the taboos surrounding loneliness,” says Anders Ladekarl, Secretary General at Danish Red Cross.


The emotional and slow-paced campaign is directed by Christina Amundsen who is the co-creator of last year’s award-winning spot ‘Isolation’ about domestic abuse hotlines.

“We have had a lot of discussions about the issues arising from the pandemic. Christina has been especially focused on the loneliness, which inevitably grows in times like these, so we reached out to Danish Red Cross who was just about to engage in this campaign. After that . It has been inspiring and rewarding to create this ,” says Mette Jermiin, MD and EP at Bacon.

The campaign is funded with resources from the Danish authorities’ pandemic relief initiatives. Besides the four main organizations, 70 other organizations support the campaign.


Production Company: Bacon
Director: Christina Amundsen
Executive Producer: Mette Jermiin
Copywriter: Kristel Krøier
Art Director: Mikkel Jangaard
1st AD: Stefan Danholm
Production: Nana Ama Rothenborg
Production Assistant: Cæcilie Holm
Runner: Bastian Deleuran
Runner: Mathias Kaisner
Fotograf: Mia Mai Graabæk
1st AC: Franz Borde
2nd AC/DIT: Johannes Fletting
Gaffer: Andreas Kragh Jacobsen
Best Boy: Sune Bang
Set Design: Anne Gry Skovdal
Assistant Set Designer: Oskar Arnfred
Sound: Peter Thorneman
Stylist: Melanie Buchhave
Locations: Boissons
Casting: Simone Drost
Editor: Kamilla Bruus
Composer: Johan Carøe
Sound Designer: Andreas Sandborg
Color: Lasse Selvli / Bacon X
Finalizing & Graphics: Nikolaj Dahl

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