In celebration of McDelivery Day, DDB Singapore, together with Paris-based Creative Artist Anne-Laure Maison, took inspiration from the ubiquitous symbol of a late night—the lit window—and turned it into its own array of iconic offerings.
“We’ve all been up late for a myriad of reasons. And no matter how late you’re up, McDelivery Singapore wants you to know that it’ll be right there with you.” – Chris Chiu, DDB’s Group Chief Creative Officer, elaborates on the concept.
The McDelivery Day celebrations are from 8 to 11 April, and will feature special offers on its Happy Sharing Boxes. The campaign is running across OOH island-wide, and will also feature print insertions, social posts, as well as an online film.
Advertising Agency: DDB, Singapore
Group Chief Creative Officer: Chris Chiu
Creative Artist: Anne-Laure Maison
Account Management: Zach Wong, Fiona Heng, Caitlin Choe
Production: The Republic Studios