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Campaign Spotlight: DOT touts ‘future farms’ as new and sustainable tourist attractions

MANILA, PHILIPPINES — The Department of Tourism (DOT) recently launched “Future Farms,” a digital campaign to promote farm tourism, one of the sector’s promising gems, and to offer pandemic-weary travelers refreshing environment and new experiences.

“Future Farms” is the fruit of the government agency’s efforts to redevelop tourism products and seek out new types of destinations and activities for travelers in the new normal.

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Since 2018, the DOT has been strengthening the development and promotion of farm tourism as a major tourism product. It supports stakeholders in innovating and diversifying farm sites around the country to include recreational and leisure activities for tourists in addition to food and wellness.

This innovation allows farm owners to maximize the potential of their property, employ more people, and give tourists more destinations to discover and agri-tourism products to enjoy.

The Farm Tourism campaign introduces a series of videos of must-see farms possessing unique characteristics of a ‘’future farm” — innovative, scenic, product-centric, and machine-oriented. The farms to be featured are located all over the Philippines and include sites such as Diaspora Farm and Resort in Bacolor, Pampanga, Amancio Nicolas Agri-Tourism Academy in Cordon, Isabela, Yamang Bukid in Puerto Princesa City, Palawan, Orchard Valley Farm in Pavia, Iloilo, Vita Isola Leisure Farm in Loon, Bohol, Damires Hills Tierra Verde in Janiuay, Iloilo, Taglucop Strawberry Hills in Kitaotao, Bukidnon, Agriya Farm in Panabo City, Davao del Norte, and JB Nature Farm & Resort in Sukailang, Surigao City.

The DOT said its farm tourism campaign “will definitely awaken the farmer in you as you explore the unique and fascinating farms in the country.” The Future Farms video series can be viewed at the “Tourism Philippines” YouTube channel.

Visit philippines.travel/futurefarms for more information on DOT’s Farm Tourism partner destinations.

 

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