When the Philippines endured one of its hottest summers on record in 2024, Grab and GIGIL turned a universal inconvenience into one of the year’s most talked-about campaigns. “No Sweat Summer” exaggerated the all-too-familiar misery of commuting and going about daily life under extreme heat, using humor and surreal visual storytelling to position GrabCar and GrabFood as simple, everyday solutions. The film resonated far beyond its seasonal brief, becoming a viral hit across Southeast Asia while driving record-breaking business results, proving that the strongest creative ideas often begin with an insight everyone instantly recognizes.
The campaign’s creative and commercial success translated into international recognition. “No Sweat Summer” won a Silver Lion in the Viral Film category at Cannes Lions 2024—the highest placement ever achieved by a Philippine entry in that category—before adding a Silver and Crystal at MAD STARS 2024, and a Silver Lotus at ADFEST 2025 for Campaign Success. It also became a WARC Effectiveness Awards winner, recognized for delivering outstanding business impact alongside creative excellence.
CREDITS
Client: Grab
Country Marketing Head: J-anne Aruta
Regional Creative Director: Hex Ng
Marketing Head, Mobility, Finance, And Branding: Bea Bravo
Marketing Head, 4W Mobility: Maggie Bongon
Assistant Marketing Manager, 4W Mobility (Luzon): Nikki Cortez
Marketing Head, GrabFood And GrabMart (Deliveries): Kristopher Mauricio
Brand Manager, Deliveries: Francis Piñon
Assistant Marketing Manager, Deliveries: Wenzel De Guzman
Art Director: Lovette Bartolome
Head, Social & Marketing Operations: Jewelyn Oliveros
Intern, Deliveries: Natalie Roque
Social Media Executive: JD Fajardo
Senior Marketing Associate, Deliveries: Gab Ramos
Marketing Team: Cheena Abellon, Chloe Fabul, Jamaica Fradejas
Agency: GIGIL
Chief Creative Officers: Badong Abesamis, Herbert Hernandez
Creative Directors: Leslie Cua, Jordan Constantino
Senior Art Director: Heninah Salud
Art Directors: Jeremy Palac, Demy Pangilinan
Senior Copywriters: Zion De La Peña, Tria Casas
Copywriter: Angel Lyka Agustin
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Account Director: Shash Recon
Account Managers: Leila Joshua Valle, Agatha Ramos
Senior Planner: Nanais Hernandez
Broadcast Producer: Jeigh Santarina
Production House: Factory01 Bangkok
Director: Wuthisak “Un” Anarnkaporn
Producer: Rungtawan Nanthasaen
Assistant Director: Mattanee Uajarernsup
1st Assistant Director: Wityawat Lakam
Production Manager: Boonsita Limprasert
Director Of Photography: Abhisit Prasongsup
Stylist: Thida Rosthip
Casting Director (TH Team): Pornthip Muttisom
Casting Director (PH Team): Krix San Gabriel
Location Manager: Nisakorn Ngaosri
Sound Recorder: Waigoon Laopipatpinyo
Mechanic Team: The Keeno Go
Grip: Tang Lighting
Lighting: Tang Lighting
Art Director: Patcharanun Talanon
Prop Master: Jirayoot Chomparapol
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Sound Mixing (TH Team): Arthit Vongmetta At Mellow Tunes
Colorist: Natnicha Suwanprapa
Flame Artist: Suppakorn Thoongsin At One Cool Production
Flame Producer: Therdsak Buapian At One Cool Production
