Campaign Spotlight

Campaign Spotlight: electriclimefilms collaborates with Craft Worldwide for Mastercard’s Expo 2020 Dubai spot

DUBAI, UAE — With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future.

With Mastercard’s focus on innovation, digital transformation, and sustainability as the official payments partner of Expo 2020 Dubai, electriclimefilms collaborated with Craft WW to showcase Mastercard’s level of advancement at the global event.


Spanning over four days, the film was shot across an array of phenomenal locations; from the breathtaking views of Ajman’s mangroves, to the Expo site itself.

These locations served as beautiful backdrops while viewers followed a host of characters of all ages and nationalities.

From parents and children, to grandchildren and grandparents, Pedro Tejada and Josep Pardo, our international directors from Brazil, captured the togetherness of Expo and its celebration of diversity.

Alongside onsite shooting, the innovative use of projectors and holograms at a studio, with the addition of CGI during post production fully encapsulated the futuristic and technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements.


Client | Mastercard
Senior Vice President, Marketing & Communications, EEMEA: Beatrice Cornacchia
Vice President, Area Marketing, MENA: Mustapha Kassem
Marketing Director, Area Marketing, UAE & Pakistan: Aeri Cho
Marketing Manager, UAE: Dana Harb

Agency | Craft Worldwide
Regional Executive Creative Director: Fouad Abdel Malak
Senior Agency Producer: Mario Atallah
Creative Director: Josephine Younes, Nayaab Rais
Account Director: Ranin Zbib

Production Company | electriclimefilms
Director: Pedro Tejada
DOP: Josep Pardo
Executive Producer: Michael Ahmadzadeh
Producers: Mo Hebeishy, Chaza Said
Assistant Directors: Chris Marais, Chady Asfour, Zeus Merhi
2nd AD: Layal Mooti
Production Manager: Zina Al Askari
Production Coordinators: Bruna Weichert, Layal Mooti
Production Assistant: Akbar, Nikhil Prakash Asnani, Abdul Razack Mohammed
Production Runner: Sarah Hawa
1st AC: Antoine Ibrahim
2nd AC: Khalid Sabah
VTO: Firoz Khan
Gaffer: Joseph Riachi
Sparks: Zico, Babual, Bimal, Khalid, Emad Attia, Rana Khawar,
Muhammad Hussnai Tajamal, Muhammad Khalid Farid
Drivers: Emad Attia, Khalid, Muhammad Khalid Farid, Asghar Ali
Locations Manager: Brendan Thomas
Locations Assistant: Andy McGregor
Wardrobe Stylist: Lora Galves
Wardrobe Assistant: Aira Sanchez
Makeup Artist: Priyanka Sarkar, Aira Sanchez
Makeup Assistant: Appolina Puthran
DIT: Mariam Gabunia
Editor/colorist: Mariam Gabunia
Color grading: electriclimefilms
Casting Agency: Mix Fame
Catering: Oushe
Production: electriclimefilms
Kit: Arri Alexa Mini + Cooke Anamorphic
360 Camera Operator: Rodrigo Kirchner
Unit B Camera Operator: Roger Schram
Key Grip: Ibrahim Touma
Best Boy Grip: Ruelito Mabiling Dagos
Grip Assistant: Berto, Jeffry Muli, Asghar Ali, Daniel, Baraa Rashid
Lighting Best Boy: Vinod
Art Director: Abe Habashy
Art Assistant: Ryan Cris Vermon
Props Master: Michael Coja
Unit Manager: Adel Salah Adel Aladham
Unit Assistant: Qayyum Mohammed, Danish Raza, Muhammad Abid, Rehmat Karim, Muhud Azeem, Nazir Karim
Mix & Overlay: John Kochanczyk
Transport: Ansar Iqbal, Karam Elahi, Safdar, Ashfaq Ahmed

Shot in Dubai.

Partner with adobo Magazine

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