Campaign Spotlight

Campaign Spotlight: electriclimefilms explores wild ideas in Crazy Domains commercials

SINGAPORE – In close collaboration alongside Crazy Domains by Dreamscape Networks, electriclimefilms produced a series of comedic films with Director Duo Pabz Alexander and Rory Cavanagh and Producer Feliscia Xu.

From the ideation and scriptwriting to talent profiling, the Director Duo conceptualised everything from scratch. The humorous elements within each film are enhanced with eccentric wardrobes, locations and intricate set design. Working directly with the Dreamscape Networks Team, the boutique film house crafted a video campaign that is succinctly “quirky, cheeky and daring” — casually informative and humorous at the same time.

Shot in Singapore for the Australia and New Zealand markets, each film features a peculiar protagonist proudly introducing their “absurd” hobby and how easily they were able to get their websites up and running using the Crazy Domains platform. In true mockumentary fashion, the films’ whimsical gaffes and larger-than-life personalities convince us to fully embrace our ideas, no matter how crazy or unheard of they may be.


‘Pete’s Nuts’

Nut enthusiast Pete McDougall shares his ‘ballsy’ business idea and how he landed on his hobby of caring for nuts. Throughout the film, he articulates the process he had in finding the perfect blend of ‘nut milk’ for coffee shops across the country.

‘World’s Greatest Artist’

Cassandra Jones, the winner of ‘Hottest Ice Sculptor 2020’, invokes imagination and captivates our senses by showcasing her fervent passion for ice sculpting. This film illustrates how she embraced her coolest business idea in selling her artistic creations.

‘Everyone’s A Winner’

Failed athlete Brian Waffle talks about how his ambitions developed while embracing his winning ideas. The film inspires us to get moving with him as he took things into his own hands and chose to always stay a champion.

Watch all three films here. To learn more about electriclimefilms, click here.


Director: Pabz Alexander + Rory Cavanagh
DOP: Juffrie Friday


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