Campaign Spotlight

Campaign Spotlight: electriclimefilms overcomes COVID restrictions to deliver exciting vision for MediaTek’s Dimensity 5G chip campaign

SINGAPORE — Electriclimefilms teamed up with Edelman Singapore to deliver an exciting vision for MediaTek’s Dimensity 5G chip campaign.

Shot in both Singapore and Sydney, our director Pabz Alexander had to overcome the difficulty of remote filmmaking due to the restrictions around COVID-19.

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Remote filmmaking has started to become more prevalant in the industry due to the advancement of technology and the difficulties of the pandemic.

The end product combined slow motion and reverse effects to highlight MediaTek’s built-in technology for imaging, video, gaming, connectivity and power efficiency.

Electriclimefilm’s Junior Creative André Rodrigues said: “During shoots, it’s imperative that the Director is present with the crew and talents when we require dialogue or emotional responses that will ensure the film’s vision is brought to life. However, with today’s advanced technology, we’re able to overcome limitations and achieve that even when the Director isn’t physically there.

“That, I’ve found, has further built rapport between our Teams and advertising Partners, as clear and collaborative communication is more vital than ever. Subsequently, that has opened doors to new Clients and for us to continue positioning ourselves as an internationally integrated boutique film house.”

Watch the film here and to learn more about the remote filmmaking process, click here.

CREDITS

Agency | Edelman Singapore
Production Lead: Will Kisby
Executive Creative Director: Victor Ng
Managing Director, Integrated Brand: Rod Strother
Art Director: Lim Wern Kee
Associate Strategist: Faith Joyce Koh

Singapore crew |
Director: Pabz Alexander
DoP: Juffrie Friday
Executive Producer: Michael Ahmadzadeh
Head of Production / 2nd AD: Rory Cavanagh
Senior Producer: Dora Claire
Assistant Producer / Production Manager: Feliscia Xu
1st AD: Barnabas Chua
Production Assistants: Kenric Tan, Ashley Ong
1st AC: Simon Tan
2nd AC: Aaron Ang
Steadicam Operator & Assistant: Wan Zhong Wei

Sydney crew |
Director: Pabz Alexander
DoP: Tom Black
Executive Producer: Michael Ahmadzadeh
Senior Producer: Lisa Macfarlane
Production Manager: André Rodrigues
1st AD: Eloise Boutry
Production Assistants: Michelle Jasan, Michael Cobley, Harry Twomey
1st AC: Garry Morris
Gaffer: Nick Gascoine
Grip: Kris Wallis
Hair & MU Artist: Yvonne Tran
Talents: Roger Sciberras, Diane Gyllen, Maggie Game, Pri Jain

DIT / Editor: Elliott Small
VFX: Jiaqi
Gaffer: Eric Ng
Key Grip: Neil Cheah
Grips: Fuad Huat, Chia, Jerrold Spencer, Li Jialing, Mary Mah
Wardrobe Stylists: Hiro, Mable Yeo
Hair & MU Artist: QQ Wu Yiqing

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