MAKATI, PHILIPPINES – Are you one of the people who got deep into Animal Crossing: New Horizons while we all got stuck in quarantine? If you are, you might want to check out the new KFC Island that was made by Ogilvy Philippines and KFC Philippines!
We checked out the island. It’s full of different attractions that are sure to remind you of the things you love at KFC. It even has a mini-restaurant!
Check out the cool KFC-themed areas.
A mini-kitchen
KFC typography
And if you’re lucky, you can spot the Colonel and he’ll give you a code for a real 8-piece bucket of KFC, FREE!
“People haven’t been going out in the real world but they sure are hanging out in Animal Crossing. So if they can’t dine in the stores, we thought it’s just apt that we open a KFC branch right on their gaming tablets. It comes in perfect timing too! Because our creatives are addicts of Animal Crossing,” says Eia Garcia, Creative Director at Ogilvy.
“This lockdown, KFC Dine-in is open for a limited number of people. So we thought it’s just apt that we open a KFC branch right on their gaming tablets. It comes in perfect timing too! Because our very own Ogilvy creative team are addicts of Animal Crossing,” says Garcia.
Ogilvy meticulously designed the consumer experience of the whole island. While KFC released a promo in-game: free bucket of 8-piece chicken redeemable in the real world. With Ogilvy and KFC Clients’ collaborative effort, we sure made this initiative a virtual simulation of the KFC fired up experience.
We don’t know about you, but visiting this island makes us hungry for some finger lickin’ good fried chicken.
Want to enter the KFC Animal Crossing Island? Follow @kfcphilippines on Facebook and wait for the daily Dodo code.
CREDITS:
Creatives
Michael Sicam – Executive Creative Director
Eia Garcia – Creative Director
Renz Reyes – Art Director
Malik Bernardo – Copywriter
Accounts:
Caloy Sambrano – Managing Partner
Emma Mañalac – Associate Business Director
Stella Luce – Account Manager
