KUALA LUMPUR, MALAYSIA — Banking company RHB recently launched its national day film titled “Teguh Bersama (Stronger Together).” Created by FCB SHOUT, the film dissected the underlying tensions that commonly plague the nation’s social fabric, while bringing to light the one thing that remains a constant in keeping Malaysians united and harmonious – shared love for the country.
“Teguh Bersama” is a charming story about a group of school children who found themselves at odds with one another after being tasked to work together to paint a mural for their school. What started as a harmonious and cooperative project quickly turned into a debacle of one-upmanship, verbal disagreements, and even physical altercations. However, when a catastrophic force threatened to derail and destroy the entire project, what divided the students quickly became what united them in the end.
Abdul Sani Abdul Murad, Chief Marketing Officer of RHB Group, said, “This film is an incredible reflection of the Malaysian spirit and RHB’s brand belief of ‘Together We Progress.’ Living in this multi-racial, multi-cultural and democratic country, it’s inevitable that we find ourselves disagreeing with one another time after time. But, at the end of the day, we all want what’s best for Malaysia because it is a home that we share. And like true siblings, we always put aside our differences, come together and stand up for one another whenever adversity strikes. That’s just who we are as Malaysians, and often, it’s this quality we possess that has helped us weather many storms since our independence 65 years ago.”
Meanwhile, Wang le Tjer, FCB SHOUT’s Head of Creative, added, “Malaysia, being such a diverse nation, has an inevitably complex social fabric. Hence, we are delighted to be able to capture the essence of what national celebrations mean to us with such a simple, meaningful, and uplifting spot. Huge appreciation to our production partners at PRS Films and GT Records for helping us bring this beautiful story to life.”
“The past 2.5 years of challenging times have proven that Malaysians will always rise to the occasion together when it matters most, and we hope this film serves as a timely reminder for us to continue upholding our unique brand of unity,” concluded FCB SHOUT Co-owner and Chief Creative Officer Ong Shi Ping.
Teguh Bersama was launched on August 08 and has received tremendously positive reviews and is currently playing across all RHB Bank’s social and digital channels in conjunction with the Hari Kebangsaan (Independence Day) and Hari Malaysia (Malaysia Day) celebrations, which starts on August 31.
Title: Teguh Bersama (Stronger Together)
Client: RHB Bank
Group Chief Marketing Officer: Abdul Sani
Head, Group Brand Comms: Tunku Hazli Tunku Tolha
Manager, Group Brand Comms: Anwar Amin
Agency: FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Head of Creative: Wang Ie Tjer
Associate Creative Directors: James Voon, Jonathan Chan
Copywriter: Sal Abdul Malik
Senior Brand Director: Timothy Teh
Brand Manager: Chan Joe Yi
Project Manager: Megan Chin
Senior Producer: Amin Taib
Music, Sound Design & Composer: GT Records
Executive Producer: Tunku Shafiq
Sound Engineers: Brian Wong
Production House: PRS Productions
Film Director: Telly Koay
Producer: Benjamine Chan
Post House: deTOUCHE Post
Offline Editor: Jeff Ho
Online Artist: Wong Yan Jiun
Colorist: Nash Yusoff