Campaign Spotlight

Campaign Spotlight: Filipinos are calling this ad the ‘Best Commercial of the Year’, Old Spice Philippines

MANILA, PHILIPPINES – It’s so powerful that it can sell even being surrounded by ninjas. Too powerful that it can run from a meteorite, explode a planet, and still breathe in space. It leaves a death-defying smell to a man — The Smell That Never Dies in a can called Old Spice.

Old Spice commercials have always been known for its outrageously comical visuals, and once again, it did not disappoint. The men’s antiperspirant and deodorant brand is back with its new campaign #TheSmellThatNeverDies. Old Spice serves us with the much-needed breath of fresh manly man entertainment — a commercial made in the Philippines for Filipino men who deserve nothing less.


The action-packed video features an all-Filipino cast led by actor Victor Silayan as the ultimate action hero who never dies, thanks to his Old Spice superpowers of irresistible long-lasting smell. We see him getting a thumbs up from sharks in the dark depths of the sea, with twin anacondas wrapped around his pecs, ninjas and more. Ridiculously funny is an understatement for Frenchie Dy’s appearances, as she pops up in the most random places as the singer behind the clever and captivating song — that completes the all-around visual Pinoy EPICNESS!

Staying at home ain’t an excuse for not staying fresh! If body odor can kill, then the long-lasting smell of Old Spice’s Body Spray is man’s key to immortality. Get your manly man legs moving and spray on some of #TheSmellThatNeverDies. Your body, family, and the Old Spice team will thank and love you!

If you haven’t caught on with the latest trends, Filipino users are raving about this Old Spice commercial — admitting that they’ve searched and came to watch the commercial countless times! The YouTube comments are flooded with comments like:

“This is the dankest Filipino ad I ever saw.”
“This is the only ad I came searching because this was funny, and the song is catchy.”
“The only ad I didn’t skipped… Even searched for it to re-watch.”
“The best Filipino old spice ad.”

We can’t deny that Filipino viewers are loving our commercial. Feast your eyes and watch the video here. Trust us, this is a commercial you will never want to miss!

Don’t forget to check out what the buzz is with Old Spice’s awesome long-lasting smell. Get yourself Old Spice products through Shopee’s 9.9 Super Shopping Day until September 9, 2020 and have #TheSmellThatNeverDies straight to your home.

Client: P&G
Associate Brand Director, Global Safeguard, Skin and Personal Care: Kiran Gotur
Senior Communications and Brand Manager, Personal Care-APAC: Charlotte Riuetschel

Agency: Fuse
Executive Creative Director: Fred Knights
Creative Director: Alfred S. Lao
Creative Director: Julie Gonzalez
Creative Director: Jamilla Singer
Creative Director: Pabito Sarmiento
General Manager: Kaye Cabrera
Senior Account Manager: Chacha Uy
Strategic Planner: Benito St. James

Producer: Ino Magno, Just Add Water
Production House: Film Pabrika
Executive Producer: Jing Lopez
Director: Joel Limchoc
Director of Photography: Dix Buhay
Production Designer: Adelina Leung
Line Producer: Lei Villena

Post Production:
Post House: Riot
Post Producer: Kuckoy Dela Cruz
Post Editor: Bien Felix
Online Facilities Post Format: HD

Sound/Music Production:
Audio Post House: Hit Productions
Sound Engineer: Tara Lim
Music Arrranger/Compose: Al Wolotovich/SYN
Original Music Composer: SYN Music

Partner with adobo Magazine

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