ASIA-PACIFIC – MARCH 2011 – On the launch of its website, Spikes Asia Advertising Festival has announced that they will be introducing Mobile and PR as two new entry categories and honoring the Independent Agency of the Year at this year’s awards.
The PR category will reward the management of communication between organizations and their publics through the creation, protection and maintenance of their reputation and image. Example entry categories will include Best use of Media Relations, Best Use of Sponsorship, Best Launch or Re-Launch, Corporate Reputation, Public Affairs and Best Campaign. The inaugural Mobile category will award creative excellence in mobile websites, applications, video, games and technology.
The prestigious Independent Agency of the Year Award will be introduced to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past. The winner will be the independent agency that has amassed the most points across all entry sections of Spikes Asia.
“As the Asian advertising and creative industries continue to develop using new methods, techniques and mediums, it’s crucial as awards organisers that we keep pace and reflect this. The introduction of Mobile and PR, as well as Independent Agency of the Year at Spikes Asia does just this, and they will sit confidently alongside the existing Spikes Asia awards becoming must win trophies for the industry,” says Terry Savage, Chairman of Cannes Lions, who together with Haymarket, organize Spikes Asia.
Entries into all categories, including Mobile and PR, will be open from May 19, 2011 and close on July 22, 2011. For further information on entering work and the Festival, please visit www.spikes.asia. Registration opens April 21, 2011.
