What do the songs “Touch the Sky” by Kanye West, “Ode to” by the Beastie Boys and “You Be Illin’” by RUN DMC all have in common?
They all mention KFC in their lyrics…
The brand has been a staple in pop culture for decades, referenced by countless artists, from Masta Ace, to Diplo, M.I.A. or Kendrick Lamar today. Even its enigmatic founder, Colonel Sanders, was portrayed by the 90s French rap duet X-Men.
The chain is especially rooted in the hip-hop community, and that’s why KFC, with the help of agency of record Sid Lee Paris, is releasing BUCKET BANGERS on Spotify, a repertoire of songs that cite KFC. From US rap artists like Rick Ross, Ghostface Killah and Drake, to French rappers like Maître Gims, Orelsan and Gringe. Even artists from Germany, Russia and Brazil. Hours of hip hop to serve up with the chain’s signature bucket of chicken.
The Bucket Bangers playlist will be promoted through Spotify banners and guerilla outdoor in the streets of Paris. The first campaign whose copywriters are some of the biggest rap names in history and a novel way to remind us that KFC is a unique brand… just like its fans. As the Beastie Boys would say: You know that tendency KFC baby.
About Sid Lee Paris:
The one step ahead collective. Sid Lee Paris has been our European hub since 2009, pushing the frontiers of creativity and collaboration from one of the most beloved cultural capitals in the world. Our Parisian team is at its best when it can custom-build solutions for advertisers, brands, and institutions to tackle some of their greatest business challenges. Our multi-disciplinary thinkers and makers bring forth the best of new Parisian flair, united in creating avant-garde work that resonates around the world.
About KFC France and Yum!:
KFC has more than 20,000 fast-food restaurants in 120 countries. In France, the network employs over 10,000 in 250 restaurants. KFC is a subsidiary of Yum! Brands (KFC, Pizza Hut, Taco Bell). Based in Louisville, Kentucky, Yum! Brands Inc. is the world leader in thematic restauration, with more than 41,000 restaurants in 125 countries.
Client: KFC France
Head of Communication: Guillaume Saez
Communication Specialist: Gaétan Tissot
Brand and Social Media Manager: Céline Leblanc
Agency: Sid Lee Paris
Chairman – Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Account Director: Héloïse Marchal
Account Manager: Camille Caucat
Head of Social Media: Alexandre Ponte
Social Media Manager: Elise Lassimoulie
Head of Production: Thomas Laget
About the Contributor
Theda Braddock is an American who lives and works in Paris. She helps agencies develop their communication and promote creativity, and writes for several publications when she has time.