MANILA, PHILIPPINES – May 13 is the Philippines’ 2019 General Elections. LBC, the Philippines’ leading logistics solutions company, pushes its role as a mover of the country by helping steer Filipinos to the right direction.
With this, LBC rolled out a series of public service messages in the form of print and social media posts. In this series of headline ads, LBC touched on a range of reminders from convincing the public to go against blind, herd thinking, to underlining the importance of what’s inside the ballot boxes, and the significance of going for the most trusted and tested candidates.
With this simple move, LBC hopes Filipinos would be able to make wiser and more logical decisions in choosing the next roster of public officials. After all, our future leaders will help move our best intentions for the country forward.
Company: LBC Express
Clients: Javier Mantecon, Chin Sing
Agency: Havas Creative
Chief Creative Officer: Tony Sarmiento III
Associate Creative Director: Marion Esquillo
Copywriters: Tony Sarmiento III, Marion Esquillo
Art Director: Chikai Lukban
Head of Design: Bixie Reyes
Illustration/Final Artist: Noe Sanoy
Media: Regi Brosas, Rone Crisostomo