Campaign Spotlight

Campaign Spotlight: Zilingo PH Celebrates Mother’s Selfless Love With #ItsMomsTurn, Appreciation Is Worth A Thousand Words

Manila, Philippines – Just in time for Mother’s Day, Zilingo the leading full-stack e-commerce platform for fashion and lifestyle, releases a digital video that will remind everyone of mom’s selfless love, sacrifice and undying affection.

The video titled “Stepin” or slippers, tells the story of a hardworking mother and her relationship with her daughter, who may seem unappreciative of all her mother’s efforts and hard work but reveals an emotional twist in the end.


“In this time and age, we tend to overlook the simple things and the appreciation our mothers deserve. It could be in the form of a simple kiss on the cheek, quality time over dinner or giving her a simple gift of love. This was our inspiration for this video, to show that any gesture, whether big or small, goes a long way especially when you dedicate it to your Nanay,” says Ed Lorenzo, PR and Influencer Marketing Manager.

Through this tribute, Zilingo hopes to showcase how a simple act of appreciation is worth a thousand words.

“Mother’s Day is our chance to honor our moms for their unconditional love. With Zilingo’s  #ItsMomsTurn campaign, we are confident that you can find the perfect gift that will show her just how much you appreciate and love her,” says Marketing Director, Ryza Dipatuan.


Agency: Boost MNL and Aliive
Concept and Producer: Edryan Lorenzo
Director: Andrew Apuya
Asst. Director: Pochie Lazaro
Director of Photography: Ryan Tizon

Partner with adobo Magazine

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