MANILA, PHILIPPINES–It was a week of burning creativity and buzzing excitement for innovation at this year’s adobo Design Week with two days of judging, a challenging adobo Design Masterclass exploring the “B-side”, a whole day dedicated to dissecting design thinking at the adobo Design Conference 2019, and an all-week adobo 100 Design Exhibit. It all led to the culminating event that everybody has been waiting for, the adobo Design Awards Asia 2019.
With a record-breaking number of entries, the jury led by Asia Pacific Creative Kaiju of Hakahudo Inc., Yang Yeo as Jury President together with the powerhouse set of judges have determined the most creative works that exhibited the THINK DESIGN THINK theme, that is most importantly, designed for good or for purpose.
Rich Tu, VP/Creative Director of MTV Brand Design and AIGA NY Board of Directors
Jowee Alviar, Co-Founder, Team Manila Founder & President of CDAP
AJ Dimarucot, Graphic Designer and Creative Entrepreneur
Dan Matutina, Founder, Plus63 Design Philippines
John Ed De Vera, Creative Director for Design, TBWA\Santiago Mangada Puno
Nadya Kirillova, Creative Director, Dentsu Team B
Hidetoshi Kuranari, Creative Director, Dentsu Team B
Jayson Atienza, Artist & Creative Director
TBWA\ Santiago Mangada Puno and Petch dominated the show with 9 metals each for the powerful and effective stories they told. Petch’s campaigns for Max’s Restaurant, in particular, left a lasting impact to our set of judges as it came on top in the Film categories.
With the most points, TBWA\ Santiago Mangada Puno brings home Agency of the Year as well as the Best in Show: Design for Good black metal with the “Disgusting Stories” campaign for Bahay Tuluyan (Shelter House).
Winning Best in Show: Design for Purpose was BBDO Guerrero‘s “SPAM Recipeoke” for Hormel Foods International (SPAM), a fun campaign that has everybody hooked on singing SPAM-inspired tunes with some of the country’s biggest artists.
This year, for the very first time, adobo is also awarding a Best in Show: Student Category for the astounding quality of work among the entries submitted from the next generation of creatives. From Parsons the New School, Bijoux Rullan brought home the black metal with “Let’s Learn Baybayin!”, providing a look fresh, new look at one of the country’s ancient script.
Stay tuned for more exclusive interviews with judges and a look behind the judging process.