Long Beach, California – It started with a couple of friends contemplating life under lockdown in Malaysia. A joke was exchanged. Then the producers at Directors Think Tank crafted a one-line script for a PSA – “Take it from the pros of sit and stay.” for the pet food brand ProBalance.
An idea sprung out of it. A proposal was shared and bought.
Californian director Kiran Koshy, who as luck would have it, had the perfect talent. Starring his daughter and Mini Aussie named Nigel, it was shot from his home in Los Angeles. 15 friends then worked for a week from their homes in PJ, KL and Long Beach. And 8 days later, a young pup of a film spot was born.
Here’s to always creating, wherever you are. On a sofa, in the office and especially under lockdown. And for pup’s sake stay, at home.
CREDITS
Agency: Imaginary Friends
Production: Directors Think Tank, KL
Executive Producer – Rajay Singh, Pat Singh
Director/DOP/Editor – Kiran Koshy
Color/Finish – Charles Gerstner
Talent (Human) – Ambika Koshy
Talent (Canine) – Nigel Ziggy Koshy
Music/Sound Design: 2AM, KL
Creative Director/Composer – Anton Morgan
Sound Design – KK
Solo Trumpet – Benjamin Webster
Client: Pet World Marketing
CEO – Choy Peng Yew
Creative – Joel Lai
Marketing – Mae Lee
