NEW YORK – Getty Images, a global leader in visual communication, in partnership with Brazilian agency AlmapBBDO, has been awarded multiple honours by the Cannes Lions jury. The “Non Silent Film” campaign, which seeks to show the depth of Getty Images’ extensive audio collection, gives voice to one of the greatest silent film classics “Nosferatu” (1922) with sound composed of thousands of Getty Images’ audio files.
Digital Craft – Gold Lion
Digital Craft – Bronze Lion
Outdoor – Bronze Lion
Promo & Activation – Silver Lion
Cyber – Silver Lion
Cyber – Silver Lion
During the 90-minute lengthy remake of the feature, characters emerge on scene with a voice from a fictional language, created by reversing speech files, composing a bleak language for Nosferatu and his victims. The production was performed by Punch Audio over eight weeks, including extensive research and collaboration from the teams of AlmapBBDO and Getty Images.
The site also includes a sound timeline of the production, and access to each file used in the film. In addition, posters inspired by the old posters of the film were recreated by AlmapBBDO, focusing on Nosferatu in its sonorized version.
“Winning several awards is testament to the leading creative work that AlmapBBDO and Getty Images are delivering. It is precisely this sort of creativity that helps us to stay top of mind with creatives,” said says Getty Images’ chief marketing officer, Gene Foca. “Our Premium Access subscription programs offer our creative partners the widest selection of content across imagery, video and audio. I can think of few ways to better showcase the wide-ranging capabilities of Getty Images than to transform this classic into a ‘new’ classic, with the help of Getty Images audio.”
Marcelo Nogueira, Creative Director from AlmapBBDO added, “We continue to enjoy our long-standing partnership with Getty Images. By utilizing their premium content -- photos, videos, and audio -- as the raw material for our work we continue to create innovative, award-winning campaigns. We plan to keep creating for a long, long time yet with the help of the depth and breadth of the Getty Images archive.”
Over the past eight years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and, last year’s “Millions of Images. Endless Possibilities” that scooped multiple awards at the 2016 Cannes Lions Festival of Creativity.
Watch the full movie at www.nonsilentfilm.com.
Title: Nosferatu “The Non Silent Film”
Client: Getty Images
Partner/ CCO: Luiz Sanches
Executive Creative Direction: Bruno Prosperi
Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Daniel Oksenberg, Rodrigo Resende
Art Director: Renato Butori, Hauck Araujo
Interface Design: Ingrid Bugarin
Audio: Getty Images
Audio Production: Punch Audio
Digital Production Company: Slickland
Illustration: Black Madre Atelier
Production house: Bossa Nova Animation
Agency producer: Vera Jacinto, Diego Villas Bôas and Léo Damasceno
Art Buyer: Teresa Setti e Stephanie Biekarck
Project Manager: Mayra Otsuka
Technology Director: Eduardo Bruschi
UX Designer: Caroline Kayatt
Planning: Cintia Gonçalves
Accounts: Ana Clara Grana, Beatriz Almonacid, Nathalia Chaves and Beatriz Sztamfater
Media: Luis Flavio Padilha, Cassiano Oliva and Natalia Furtado
Client Supervisors: Gene Foca, Paige McCrensky, Jennifer Ferguson, Kjelti Kellough, Elvira Cameriere and Natália Moraes