Campaign Spotlight

Campaign Spotlight: Global K-Pop Sensations BLACKPINK Stars in a Music Video-Like Ad for KBank By GREYnJ United

BANGKOK – The latest KBank campaign, conceptualised by GREYnJ United, features global K-pop sensations BLACKPINK, and is aimed for the Gen Z audience.

“KBank Empowers Your Belief” is a film designed specifically for Gen-Zers, with a focus on capturing the attention of an audience with increasing social and economic power.


At the launch, #KBankxBLACKPINK instantly became the top trending hashtag, wracking up 1 million views within the first 10 hours and over 5 million views within the first day, on Twitter alone.  Social media platforms such as facebook, twitter and Instagram also experienced increasing views through endless tweets, posts, tags, comments and shares as well as organic engagement from fans and audiences across different geographies. 

With plenty of participation online through social media, the campaign has been a success on the worldwide stage, especially from among those who are the driving force of a future economy.


Client: K Bank

First Senior Vice President: Chitravinee Vannakorn

First Vice President: Nithivadee Punnahitanont

Assistant Vice President: Mr Pittsanu Sitabutra

Senior Retail Marketing Communication Specialist: Wannaporn Hualmanop

Advertising Agency: GREYnJ United Bangkok

CEO – Indonesia & Thailand: Subbaraju Alluri

Chief Creative Officer: Jureeporn Thaidumrong

Managing Director: Kanaporn Hutcheson

Deputy Chief Creative Officer: Asawin Phanichwatawa

General Manager: Kanokkorn Seehapan

Group Account Director: Vorawan Kaewket

Senior Account Executive: Patchara Witithladda

Associate Strategic Planning Director: Jongkoch Dusittanakarin

Senior Strategic Planner: Pareena Rachjaibun

Creative Director: Thanyaluck Pongacha

Senior Art Director: Vongjino Kedjariyanon ,Nukool Khamlert

Copywriter: Pat Deesawat

Graphic Designer: Dechppat Chamnoi

Project Management Director: Kanoksak Kanchanachutha

Senior Traffic Co-Ordinator: Juthamas Tantated

Project Manager: Ruangkanjana Aiamrit

Digital PR Manager: Saengwit Kewaleewongsatorn


Production Company: Matters in Liukh

Film Director: Liukh

Asst.Film Director: PARK Sang Woo

Cinematographer: LEE Hangyeol

Film Producer: KIM Minsik, RYU Jina

Film Art Director: Rami

Costume Stylist: KIM Wook

Production Manager: LEE Seung Yeon

VFX Producer: SONG Doo Hwan, Sully

VFX Company: SOLID

VFX Supervisor: JK
2D Artist: KIM Hyung Jun
3D Artist: KIM Young Woo

Motion Designer: PARK Il Jun

Editor: EDITIN / YOU Sejin

Colorist : COLORADO / ROH Hakmin
Composer: LEE Banseok

Sound Studio: Gorilla Sound

About Grey Group

Grey is the advertising network of Grey Group. It ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP. Grey won the 2015 Cannes Lions Innovation and the 2015 Cannes Lions Product Design awards. The agency was also recognized as “2014 Global Agency of the Year” by The Global Awards, “2014 Global Agency of the Year” and “2015 Global Agency of the Year” by ADWEEK, “2014 Agency of the Year” by AD AGE, as well as by FAST COMPANY as one of “World’s 50 Most Innovative Companies.

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