Campaign Spotlight

Campaign Spotlight: Globe Platinum and Wunderman Thompson Philippines bring Noche Buena to heroes

MANILA, PHILIPPINES – Since the lockdown started early last year, frontliners from all over the Philippines have been working non-stop to keep the pandemic under control. Typhoons, natural calamities and even through the holidays, our frontliners have proven to be the country’s real heroes.

Noche Buena feasts for our heroes | Globe Platinum



“Globe Platinum believes in the extraordinary things people can do, and what our frontliners have been doing is nothing short of extraordinary,” shared Mike Magpily, Head of Globe Platinum. With the help of Globe Platinum subscribers, the brand has been delighting frontliners with gifts since August and wanted to end the year with an extra special surprise during the holiday season.

As frontliners from eight different hospitals nationwide carried on their tasks on the eve of December 24, they were surprised with a Noche Buena feast. Together with each care package is a special note card with a QR code leading to a video message of thanks from Globe Platinum subscribers.


“This was a labor of love. We’re really proud of what the team was able to put together for our heroes. They’ve been giving us care all-year round, we hope through this effort, we were able to give care back,” James Alcantara, Director for Globe Platinum said.

Globe Platinum continues its “Thank-A-Hero” program for frontliners nationwide through its exclusive digital assistant, Thea.


Head of Consumer Mobile Business: KD Dizon
Head of Globe Platinum: Mike Magpily
Director of Globe Platinum: Cynthia Mangahas
Director of Globe Platinum: James Alcantara
Manager of Globe Platinum: Sef Tac-an
Manager of Globe Platinum: Xian Tankiamco

CEO: Golda Roldan
ECD: Brandie Tan
Deputy ECD: Tin Sanchez
Head of Strat: Pam Garcia
CD: Niño Gupana
ART DIRECTORS: Rica Manuel & Elaine Catindig
GAD: Ardie Vega
AD: Chot Aldeguer
SAM: Cy Garcia
AM: Ish Reyes
Planning Director: Sam Zetha
Strategic Planners: AJ Nuñez

Director: Judd Figuerres
DOP: Paolo Sancon
Production House: Film Pabrika, Inc
Executive Producer: Marivic San Juan
Line Producer: Bea Sigua
Production Manager: Lemon Atencio
Broadcast Producer: Miele Dungo (Slingshot Manila, Inc)

Video 1: Film Pabrika, Inc
Offline Editor: Jude Matanguihan
Online Editor: Jude Matanguihan

Video 2: eo+
Offline Editor: Jude Matanguihan
Online Editor: Alvin Patrick Beltran
Colorist: Biba Abiera
Audio House: Hit Productions
Vocals: Jeb Monge

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