Campaign Spotlight

Campaign Spotlight: Greenweez releases new brand film by ROSA PARIS and Remind PHD

PARIS, FRANCE — Greenweez is developing its graphic identity and is once again betting on humor, with the release of a new brand film signed by its agency ROSA PARIS and Remind PHD.

For the past 13 years, Greenweez, the European leader in the sale of organic and eco-responsible products online, has made it its mission to make organic and responsible consumption accessible to as many people as possible.

The small company, still unknown to the larger public, has nevertheless experienced a significant expansion in France and Europe over the past few years, with the launch of its online marketplace in early 2021.

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Today Greenweez offers more than 125,000 references for organic and eco-responsible products all selected according to strict criteria. For each everyday product, you can find an eco-responsible alternative (organic, vegan, made in France, second hand, zero waste, sustainable…) on Greenweez.com.

Already the leader in France and Europe in the online organic supermarket sector, Greenweez’s ambition is to become THE reference marketplace for responsible consumption in Europe by offering hundreds of thousands of organic and eco-responsible products, from food to furniture, from fashion to reconditioned goods, from leisure to beauty and hygiene products.

This year, the brand is going further and is returning to TV with a new explosive campaign aimed at explaining the full extent of the Greenweez offer.

This new film features a community that has chosen an ultra-environmentally friendly lifestyle, mostly through a zero-consumption approach. And within this community, one family stands out in particular, enjoying a house equipped with all the modern comforts.

Among this community, one family stands out and enjoys a house equipped with all modern comforts.

How can this family be accepted in this community? Because they buy all their products on Greenweez.com! A reconditioned connected watch, organic vegetables, toys, or sustainable and eco-designed kitchen utensils, with more than 125,000 eco-responsible products, Greenweez offers ecological variants of virtually any everyday product. Because with Greenweez, before we decide to forgo consumption entirely, we can choose to consume better every day with more environmentally friendly products.

For this film, Greenweez chose a strong narrative: follow the father during his daily jog. Bit by bit, through his journey, we discover the community and the inhabitants’ way of life: a man fishing with a hand-crafted harpoon, another struggling to shower with cold water.

“For this project, we were lucky to work with Augusto Zapiola Gimenez, a brilliant Argentinian director who has been collecting awards for over 20 years. He has both a great comedic style and a great finesse. It’s this balance that totally seduced us. ” — Gilles Fichteberg, Co-Founder, ECD, Rosa Paris

A film that uses humor and comedy to convey a simple message summarized by the campaign’s claim: No need to stop consuming to consume better.

“We chose to use humor to communicate our offer, in line with our communication last year. Indeed, responsible consumption and the urgent climate situation are extremely serious subjects, but we are convinced that humor is an excellent way to mobilize and unite around these themes. Once again, we were accompanied by the masterful hand of all the Rosa and Remind teams, and the fantastic director Augusto Zapiola Gimenez”

“In line with our campaign of last year, we chose to use humor to communicate our offer. Indeed, responsible consumption and the climate emergency are extremely serious subjects, but we are convinced that humor is an excellent way to mobilize and unite around these themes. Once again, we have been accompanied by all the Rosa and REMIND teams, and the fantastic director Augusto Zapiola Gimenez”.

Media company Re-Mind PHD collaborated with Greenweez to bring the film to TV and set the brand up as a sponsor on France’s Top Chef. The film will be on TV and online starting April 3rd.

Three short product-oriented versions will complete the communication plan starting April 4, each focusing on a product offering (furniture, food, and cooking), as well as a billboard for the TV show TopChef starting April 13.

Greenweez is also evolving its graphic identity with a new logo designed by ROSA PARIS, which reflects its desire of becoming a more modern brand while still holding on to its green roots and concern for protecting the environment.

The bee (the weez of Greenweez), symbol of biodiversity, remains the central element of the logo. Ultimately, the new identity reflects Greenweez’s dynamism and modernity, with colors and a natural look that adheres to the brand’s DNA and its strong ecological values, reinforced when, last year, it was classified a société à mission, a company with a set social and environmental purpose with specific sustainability goals.

About Greenweez
Greenweez is the French leader in online sales of organic, eco-responsible and sustainable products. Founded in Annecy, this start-up currently employs over 200 passionate and committed people. Developed to make organic products accessible to as many people as possible, Greenweez now offers more than 125k everyday products. In 2021, Greenweez became a société à mission.

For more information: https://www.greenweez.com

CLIENT :

Founder : Romain Roy

Marketing and communications director : Manon Le Bourdiec

Branding and Sports Manager : Gauthier de Tessières

AGENCY

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

Creative Directors : Gilles Fichteberg, Jean-François Sacco

Copywriter : Julien Perrard

Art Director : Matthieu Vivinis

Client Director : Lola Abourmad

Account Manager : Lisa Duchein

Junior Account Manager : Anaelle Hazout

Social Media Manager : Léo Richard

Production Director : Elodie Jonquille

Assistant TV Producer : Héloïse Duquenoy

Commmunications Director : Lauren Weber-Staricky

Communications team : Manon Grébert, Marie Smid

PRODUCTION

Production: Birth

Director: Augusto Gimenez Zapiola

Producer: Yohan Ungar

Production Director : Nicholas Hayes

Sound Production : Schmooze

MUSIC

“Fortunate Son”

Performed by Creedence Clearwater Revival

Recording courtesy of Craft Recordings, a division of Concord

A/C : (John Fogerty)

Published by Concord Music Publishing

REMIND-PHD

Associate Director : Geoffrey Hayat

Managing Director : Lucie Domenge-Chenal

Client Director : Yanis Goudjil

Partner with adobo Magazine

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