Campaign Spotlight

Campaign Spotlight: Grey New York’s NFL campaign for Gillette shows the difference by treating Every Day as Game Day

NEW YORK– Gillette is unveiling the latest phase of its 2020 NFL campaign “Every Day is Gameday” created by Grey New York.

Anchored by a new TV spot, featuring NY Giants all-pro running back Saquon Barkley, the ad showcases what you can achieve on and off the field when you treat every day like it’s game day.

The commercial, which opens the NFL season, is directed by Grey New York’s award-winning director Nicole Ackermann.


“Every Day is Gameday,” opens with Saquon going through his own pre-game ritual to get into the right mindset.

Watch the spot here:


Client: Proctor & Gamble Gillette
Vice President : John Claughton
Senior Brand Director: Karen Martin
Brand Director: Premal Amin
Integrated Production Manager: Marco Zermeno
BBIC Director: James Pooley
Global Head, Sports Marketing: Greg Via
Digital and Social Brand Management: Erin Millard
Communications Manager: Julia Lafeldt

Agency: Grey NY Worldwide
Chief Creative Officer – John Patroulis
Chief Creative Officer – Justine Armour
Executive Creative Director, Art – Qian Qian
Executive Creative Director, Copy – Tristan Kincaid
Associate Creative Director, Art Director – Gemma Slack
Associate Creative Director, Copy Writer – Ben Peppernell
EVP Account Director – Brian Weston
SVP Account Director – Daniella Linkus
Account Supervisor – Julie Ressler
Senior Account Executive – Lindsay Auerbach
Assistant Account Executive – Alyssa Segel
Planning Director – Jhanell Biggs
Project Manager – Jacqueline Iriarte

Production Agency: Townhouse
Chief Production Officer – James McPherson
VP, Executive Integrated Producer – Katy Hill
Associate Integrated Producer – Lauren Wood
Business Affairs Manager – Vicky Giovanis
Music Producer – Kurt Steinke
Production: Room Content
Director – Nicole Ackermann
DP – Jeremy Snell
In-House Producer – Joel Todaro
Producer – Shelli Jury

Editorial: Gramercy Park Studios
Editor – Marlo Caine / Cosmo Street
Assistant editor – George Irizarry / Cosmo Street
Executive Producer – Ned Martin
Executive Producer – Maura Woodward / Cosmo Street
Post Producer – Chaitanya Singh
Post Producer – Amanda Slamin / Cosmo Street
Audio Mixer – Dante De Sole

Color: Company 3
Senior Colorist: Joseph Bicknell
Producer: Alexandra Lubrano

Finishing: Method Executive
Producer/Head of Production: Tsiliana Jolson
Senior VFX Producer: Bennett Lieber
Lead Senior Flame Artist: Mario Caserta
Flame Artists: Stephen Morris, Mark Woit
Flame Assistant: Ryan Shields

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