PHILIPPINES, NOVEMBER 2, 2010 – adobo magazine’s first run, Adobo Run: After Dark, co-organized with Without Limits, was a stunning success last Saturday, October 30, 2010. After the warm-up courtesy of Gold’s Gym, fireworks displays blasted with the firing of the starting gun. Well over a thousand runners turned up for the run itself, in running wear or in costume. Medals were given out to the top three finishers of the 3k, 5k, and 10k, with trophies for those in first place. Best in Costume – Solo went to Ace of takbo.ph, who ran a full 10k in swim gear including a lifesaver, goggles, and swimming cap. The Campaigns and Grey contingent was named the Best in Costume – Group for troop of mummies. Ogilvy was the largest running team.
Said Ogilvy & Mather Philippines Head Producer Wishnie Torres: "It was an effective motivation – made me hit the parks at The Fort. Since it was my very first time, I was advised to better prepare for it physically and so I did. But the most exciting thing was running with colleagues and friends. Looking forward to next Adobo Run!"
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Other friends from outside the advertising industry also took part. "Love the fact it was done at night. The hilly terrain brought muscle pain to my legs the next day and I love it!" said Lucien Dy Tioco, Philippine Star VP for Advertising. TV host and Amazing Race Asia participant Rovilson Fernandez said of the run: "Had a truly great time and it was a festive atmosphere! Please continue it. Great tradition is on the horizon!"
Limbo Bar and The Bar served up free glasses of drinks for guests to enjoy during the after party with Lakihan Mo Logo 9 featuring agency bands Milagros, Halik ni Gringo, the Discoball, Gorgoro, Pasok Mga Bwitre, and Shoulder State. Special guest bands also featured the event with the likes of Pedicab and Billy Gaga, and fresh from their multiple wins at the last NU 107 Rock Awards just the night before, Tanya Markova and Franco.
The event was co-presented by Venice Piazza and Bates 141, and sponsored by Video Sonic, Hit Productions, Milo, San Marino, Sun Life, Gold’s Gym, Gatorade, Langhoff, Clear Channels, Emperador Distillers, Limbo Bar, Parallax Studio, Curves Fitness Center, Perfetti Van Melle, Energizer, Greenwich, Ensogo, and Maynilad Water; with media partners Inquirer, Inquirer.net, The Philippine Star, 2nd Avenue, Channel V, Business Mirror, frontRunner, and takbo.ph.
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