Warc
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Advertising Association and WARC release UK’s expenditure report, cites ongoing but slow growth
LONDON, UK —The latest quarterly data from the Advertising Association / WARC Expenditure Report show that UK advertising spend rose…
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Here are the winning agencies and campaigns in the WARC Awards for Asian Strategy 2022
LONDON, UK — Campaigns for global brands including Cadbury, Honda, Pantene and McDonald’s, and local brands such as PX Mart…
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WARC releases 3rd report in must-read Marketer’s Toolkit series on global advertising investment
LONDON, UK — The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop…
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Retail media is now the fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
LONDON, UK — A sustainable ecommerce strategy has quickly become integral to winning across online and offline platforms. In 2023…
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WARC Awards for Asian Strategy 2022 shortlist announced
LONDON, UK — WARC, the global authority on marketing effectiveness, has released the shortlist for the WARC Awards for Asian…
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Awards: WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners
LONDON, UK — WARC, the global authority on marketing effectiveness, has released a report identifying trends and themes common to…
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Awards: WARC Awards for Asian Strategy 2022 names jury
SINGAPORE — WARC, the global authority on marketing effectiveness, has revealed the jury line-up for the WARC Awards for Asian…
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Insight: 5 key priorities from WARC’s newest ‘Anatomy of Effectiveness’ report
LONDON, UK — An updated edition of international marketing intelligence service WARC‘s “Anatomy of Effectiveness” has been published, and it…
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Awards: Winners announced for WARC Awards for Effectiveness 2022
CANNES, FRANCE — Honoring the best ideas that deliver business results, a total of 36 winners have been awarded at the…
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Awards: First shortlists released for WARC Awards for Effectiveness 2022 in association with LIONS: Business-to-Business, Collaboration & Culture, and Customer Experience
LONDON, UK — The first three shortlists are announced for the WARC Awards for Effectiveness 2022, a global competition launched…
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Insight: Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally — WARC
LONDON, UK — A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of…
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Insight: Pandemic recovery boosts UK advertising spend to record level of £32bn in 2021
LONDON, UK — A new report—UK Advertising’s Adspend Review: The Pandemic Effect—has been published today to mark the definitive full…
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Insight: The Good Report celebrating the best campaigns for social and environmental responsibility 2021
LONDON, UK — The Good Report, is a unique ranking of the world’s best use of creative communications to promote…
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