Warc
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Insight & Intelligence
WARC Q1 2026: Meta leads, YouTube lags in uneven ad growth
The first quarter of 2026 delivered a useful reminder that not all online advertising growth is created equal. Meta outpaced…
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Insight & Intelligence
AA WARC report shows strong growth across evolving media channels
The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to…
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Brand & Business
WPP tops WARC Creative 100 for the fourth straight year
GLOBAL – For a fourth consecutive year, WPP has been named the most creative company on WARC’s 2026 Creative 100…
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Insight & Intelligence
WARC study finds structural barriers limiting marketing effectiveness across APAC
GLOBAL – The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness,…
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Events
Portfolio Evening: Strategy Edition debuts in Mumbai with DDB Mudra Group & WARC
MUMBAI, INDIA — The world of advertising thrives on creativity, but it’s brand strategy that gives it direction. In an industry…
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Insight & Intelligence
Creative commitment drives campaign success, finds latest WARC report
GLOBAL – Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness…
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Insight & Intelligence
Strategy at a crossroads: WARC’s global study reveals discipline under pressure
GLOBAL – Strategy is at a crossroads, according to 80% of strategists worldwide, and all too often is treated as…
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Insight & Intelligence
The new age of search: Why social and video platforms are redefining discovery and purchase
LONDON, UK – Search advertising is no longer confined to traditional engines. A new wave of digital behavior, driven by…
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Insight & Intelligence
The Future of Programmatic 2025: New research by WARC explores major trends in programmatic advertising
LONDON, UK – WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights…
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Press Release
Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2025
LONDON, UK – WARC, the global authority on marketing effectiveness, has today released ‘Creative Impact Unpacked’, a report highlighting the key themes from Creative…
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Insight & Intelligence
Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs
LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on…
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Awards News
Grand Prix winners for the WARC Awards 2025 go to India, Netherlands, Spain and USA
LONDON, UK – The highest accolades of the The WARC Awards for Effectiveness 2025, in association with LIONS, are announced. The awards honour…
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Insight & Intelligence
AI, price power and the experimentation boom: Inside the future of ad measurement
GLOBAL – Measurement has come a long way, but it’s still not quite where advertisers need it to be. The…
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