Warc
- Insight
DoubleVerify underlines disconnect between marketers’ intent and action in new APAC report
MANILA, PHILIPPINES — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data…
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WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
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WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
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WARC on the social shelf: How Asia Pacific is leading social commerce
LONDON, UK — In this installment of WARC‘s APAC Spotlight series, Rica Facundo, WARC Asia Editor, delves into the burgeoning…
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Brand marketing investments to hit record levels in 2024, says WARC
LONDON, UK — Despite very real concerns about the economy, 61% of marketers are optimistic and expect business to be…
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WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
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The WARC Awards 2024 is now open for entries
LONDON, UK — Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are…
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WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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WARC shares insights on ecommerce’s role in the growth of the Beauty and Personal Care industry
LONDON, UK — The $430 billion global beauty market is at the vanguard of innovation in ecommerce. From experimenting with…
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WARC Awards for Effectiveness reveals five new regional competitions
LONDON, UK — Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in its fourth year, the WARC Awards honor the best marketing campaigns…
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WARC releases The Future of Strategy 2023 with insights from almost 1,000 marketing strategists
LONDON, UK — As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery…
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