Warc
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Insight
Global ad market faces $20B downgrade amid trade disruptions
LONDON, UK – The global advertising landscape is bracing for impact as fresh forecasts slash growth expectations by nearly $20…
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Insight
WARC Rankings 2025: Effective 100 revealed – the most awarded campaigns and companies for effectiveness
LONDON, UK – The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and…
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Insight
WARC Rankings 2025: Media 100 announced – the most awarded campaigns and companies for media
LONDON, UK – The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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Insight
WARC Rankings 2025: Creative 100 revealed – the most awarded campaigns and companies for creativity
LONDON, UK – The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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Insight
TikTok’s global ad revenue to hit $30 billion, but US uncertainty looms
LONDON, UK — A new WARC Media Platform Insights report dives deep into TikTok’s expanding role in consumer behavior and…
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Insight
CMOs need to plan for ‘The Multiplier Effect’ between brand and performance techniques
LONDON, UK — As marketing enters the next phase of change, one steered by algorithm-driven media and AI-generated creative, and…
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Insight
Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries.…
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Insight
Facebook global ad revenue to surpass $100B in 2024 fuelled by innovation in AI and commerce to attract Gen Z
LONDON, UK – Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades.…
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Insight
Global advertisers record the strongest growth in 6 years with over $1 trillion ad spend, largest post-Covid
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course…
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Insight
WARC’s ‘Marketer’s Toolkit 2025’ is out, highlights 5 important trends that will drive the new year
LONDON, UK — Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading…
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Awards News
WARC assembles expert jury for WARC Awards for Asia-Pacific 2025
LONDON, UK — WARC, the global authority on marketing effectiveness, has revealed the jury for the WARC Awards for Asia-Pacific…
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Insight
WARC and Google launch new whitepaper on the ‘holistic path to the measuring media investments’
LONDON, UK — Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the…
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Insight
WARC report says boomers’ shifting media habits impact media planning
LONDON, UK — According to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, Baby Boomers remain the world’s wealthiest generation, yet,…
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