Warc
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Insight
WARC and Google release guide on how to deliver value and sustained growth in retail
LONDON, UK — A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to…
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Awards News
WARC Awards for Effectiveness 2023 – Senior marketing leaders from brands and agencies from around the world represented on the juries
LONDON, UK – The juries are now announced for the WARC Awards for Effectiveness 2023 in association with LIONS. Now in its…
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Insight
WARC and TikTok release guide on how to maximize entertainment to meet effectiveness
LONDON, UK — Media effectiveness is becoming harder to achieve but is more important than ever in successfully driving long-term…
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Insight
WARC reveals world’s most awarded campaigns and companies for creativity
LONDON, UK — International marketing insights company WARC has just released WARC Creative 100, the ultimate independent global benchmark celebrating…
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Insight
Going local, experimenting with Gen Z, and more keys to effective marketing in Asia according to WARC
LONDON, UK — Following an in-depth analysis of the results of the WARC Awards for Asian Strategy 2022, an annual…
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Insight
Strong client-agency relationships directly correlated to effective work, according to Aprais and WARC
LONDON, UK — New evidence shows that the strength of the relationship between clients and their agency has a direct…
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Brand & Business
WARC sets out to make marketing leading program global with the Master of Advertising Effectiveness
LONDON, UK – WARC, the global authority of marketing effectiveness, and the Master of Advertising Effectiveness, an online learning program…
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Insight
WARC presents the DEI Hub, a one-stop destination for content on Diversity, Equity and Inclusion strategies
LONDON, UK — Diversity, inclusivity and social justice are cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being…
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Brand & Business
WARC and The Marketing Society forge knowledge partnership via ‘The Effective CMO’ program
LONDON, UK — WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing…
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Insight
Advertising Association and WARC release UK’s expenditure report, cites ongoing but slow growth
LONDON, UK —The latest quarterly data from the Advertising Association / WARC Expenditure Report show that UK advertising spend rose…
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Awards News
Here are the winning agencies and campaigns in the WARC Awards for Asian Strategy 2022
LONDON, UK — Campaigns for global brands including Cadbury, Honda, Pantene and McDonald’s, and local brands such as PX Mart…
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Insight
WARC releases 3rd report in must-read Marketer’s Toolkit series on global advertising investment
LONDON, UK — The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop…
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Press Release
Retail media is now the fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
LONDON, UK — A sustainable ecommerce strategy has quickly become integral to winning across online and offline platforms. In 2023…
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