Warc
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Insight
WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
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Insight
Brand marketing investments to hit record levels in 2024, says WARC
LONDON, UK — Despite very real concerns about the economy, 61% of marketers are optimistic and expect business to be…
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Insight
WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
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Awards News
The WARC Awards 2024 is now open for entries
LONDON, UK — Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are…
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Insight
WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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Insight
WARC shares insights on ecommerce’s role in the growth of the Beauty and Personal Care industry
LONDON, UK — The $430 billion global beauty market is at the vanguard of innovation in ecommerce. From experimenting with…
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Awards News
WARC Awards for Effectiveness reveals five new regional competitions
LONDON, UK — Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in its fourth year, the WARC Awards honor the best marketing campaigns…
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Insight
WARC releases The Future of Strategy 2023 with insights from almost 1,000 marketing strategists
LONDON, UK — As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery…
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Insight
WARC study redefines metrics for success in performance marketing
LONDON, UK — WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of ecommerce advertising optimization and intelligence, has released new research into the…
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Insight
Global advertising spend to top $1trn for the first time next year, claims WARC
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that the global advertising spend…
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Insight
WARC: A new era of programmatic advertising beckons, but are advertisers prepared?
LONDON, UK — WARC, the global authority on marketing effectiveness, has released “The Future of Programmatic,” the latest WARC strategy…
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