ASIA-PACIFIC – MACAU, MARCH 2011 – Tomaz Mok, Peter Soh and Jimmy Lam, three of the four founders of the LongXi Creative Awards, announced the inauguration of the LongXi Festival of Minds in Macau on August 21 to 23.
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"LongXi Festival of Minds 2011 will be an annual industry event celebrating creative excellence of Chinese language traditional and new media communication and recognizes the achievements of its creators," said Tomas Mok. "It also serves as a platform for both Chinese and non-Chinese marketing and communication practitioners who are interested in the creative trench and insights of the ever growing Chinese market, the second largest economy of the world, to exchange ideas.”
“Top speakers from the west as well as the east will be invited to our festival in Macau to share their wisdom and insights to anticipated delegates of 500," said Jimmy Lam, who is also President of Asia Pacific ADFEST. "They will consist of agency creative, planning, account management people, production and creative service people, marketers and academics within and beyond Greater China region.”
“One of the pride of LongXi is the NOVA Awards. Call for entry will be opened online to advertising agency young Chinese speaking copywriter and art director team who are not older than 28 years old," said Peter Soh. "Based on a brief, each team is to submit their core idea without going into executions, plus a two- minute video of themselves to convince the juries why they should vote them in. We will bring the top ten finalist teams to Macau to three rounds presentation to the juries, how they will implement their core idea, in a 48-hour live competition. This year, the creative brief will be provided by one of our sponsors, the ICIRCUIT."
The finale of LongXi Festival of Minds will be the awards presentation ceremony of LongXi Creative Awards 2011 where winners from various Chinese language markets will be invited to Macau to be honored with the rare Chinese crystal trophies of LongXi, under the spotlight.
LongXi , the celestial seal of the royal dragon, is the only cross markets Chinese language advertising creative awards being included into two global annual creative rankings – the GUNN Report and the Big WON.
Until now, LongXi was only an annual creative awards, with judging and seminars by its juries in cities such as Hong Kong, Shanghai, Beijing, Hangzhou, Chongqing, Xiamen, Guangzhou, Urumqi, Taipei, Singapore and Kuala Lumpur. “Stepping into its 14th year in 2011, LongXi needs to excel from its halo of being a creative award to something bigger and even more influential”, said Tomaz Mok.
For more details about LongXi Festival of Minds 2011, please log in to www.longxifestival.org or www.longxiawards.org.
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