Campaign Spotlight

Campaign Spotlight: Intermarché presents its new baby, new TVC by Romance

PARIS, FRANCE – “What about me? What about me? What about me?” (« Et moi ? Et moi ? Et moi ? ») All parents of large families hear these little words dozens of times a day. Like a cute and heady tune, they punctuate the days of one family in five in France. The latest Intermarché film, created by Romance and directed by Rudi Rosenberg (also the father of “Maman, la plus belle du monde”, “Je t’aime trop” and “Juste une petite question”) follows the daily life of one of these families with tenderness and poetry.

In French, the saying goes: « Famille nombreuse, famille heureuse » (“Large families, happy families”). Well, large families will be happy to learn that Intermarché is offering them 10% off card benefits on more than 1,700 everyday products. Enough to make smaller families jealous and likely to say: “What about me?”.


This film is in line with the brand territory of the Intermarché saga, built since 2017 with Romance – five times awarded at Cannes as well as at the Effie Grand Prix in France and Europe – taking part of the lives of the French people, establishing the territory of the Mieux Manger (Better Eating) and the brand producer-retailer DNA. Initiated with the film “L’amour, l’amour” (March 2017) and continued with the other long formats “J’ai tant rêvé” (November 2017), “C’est magnifique” (2019) and “Jusqu’à mon dernier souffle” (Until my last breath – 2020) it generates millions of views and a real popular craze around its emotional stories.

The ‘Et moi?’ advert by Romance, with a melody created by French composer Michel Magne, will be broadcast in 60, 45 and 30 second versions from March 28. (We would have done a 3-minute spot, but let’s face it: no large family has 3 minutes left in their day).


Brand Credits
CEO: Vincent Bronsard
Strategic and Operational Marketing Director: Camille Sassi
Marketing and Communication Director: Anne-Marie Gaultier
Brand and Communication Director: Anne Guivarc’h
Brand and Communication Manager: Perrine Vignon
Advertising Manager: Aurélie Ansart
Project Manager: Mallorie Baluteau

Agency Credits
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Copywriters: Alexandre Hervé, Philippe Pinel
Art Director: Julien Rézette
Head of Strategy: Jérome Lavillat
Associate Directors: Marie-Laure Dangeon & Emilie Franck
Account Director: Arthur Amis
Project Manager: Mathilde Cuveillier
TV Producer: Emilie Talpaert

Production Credits
Director: Rudi Rosenberg
Production: Division
Sound Production: Schmooze
Music: Michel Magne

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